Coffee Pods About to Overtake Instant and Ground Coffee

coffee pods and capsules consumption A recent study from Kantar Worldpanel revealed major increase in coffee pods consumption and data shows that coffee capsules are soon to surpass both instant and standard ground coffee.

An increase of 29.5 per cent over the last 12 months in the sales of coffee capsules represents a remarkable figure. Especially in view of the fact that over the same period sales of standard ground coffee rose by only 2.5 per cent. These results raise already existing

This content is reserved to the members of the CoffeeBI Community.

To continue reading, register for free or sign-up here.

Login

Register

Account Information

Profile Information

Your personal data will be used to support your experience throughout this website, to manage access to your account, and for other purposes described in our privacy policy.

Jana Stehlíková

Jana is communications and content marketing professional based in the lovely city of Copenhagen, Denmark. She currently works for Market-Inspector.co.uk, a B2B marketplace for businesses and institutions in Europe focusing on coffee machines market. However her interests go beyond coffee related topics to such as travelling and volleyball.

    Jana Stehlíková has 4 posts and counting. See all posts by Jana Stehlíková

    4 thoughts on “Coffee Pods About to Overtake Instant and Ground Coffee

    • Hello All –
      Having been in the ocs side of the coffee industry for a number of years and being as green conscious as the American economy allows, I gently persuade my clients towards a pod system that utilizes materials much like a tea bag with organic materials that are photodegradable. The largest pushback I encounter is the client is required to open the package (paper) and insert the bag into the machine. Once the brew cycle has completed the used pod is disposed into everyday trash.

    • Do you see pods taking over ground specialty coffee too, such as kopi luwak or kafe balos civet coffee, and if so would it affect the value, taste and quality?

    Leave a Reply