Coffee Pods About to Overtake Instant and Ground Coffee

coffee pods and capsules consumption A recent study from Kantar Worldpanel revealed major increase in coffee pods consumption and data shows that coffee capsules are soon to surpass both instant and standard ground coffee.

An increase of 29.5 per cent over the last 12 months in the sales of coffee capsules represents a remarkable figure. Especially in view of the fact that over the same period sales of standard ground coffee rose by only 2.5 per cent. These results raise already existing

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Jana Stehlíková

Jana is communications and content marketing professional based in the lovely city of Copenhagen, Denmark. She currently works for, a B2B marketplace for businesses and institutions in Europe focusing on coffee machines market. However her interests go beyond coffee related topics to such as travelling and volleyball.

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    4 thoughts on “Coffee Pods About to Overtake Instant and Ground Coffee

    • 10/10/2016 at 12:19

      Hello All –
      Having been in the ocs side of the coffee industry for a number of years and being as green conscious as the American economy allows, I gently persuade my clients towards a pod system that utilizes materials much like a tea bag with organic materials that are photodegradable. The largest pushback I encounter is the client is required to open the package (paper) and insert the bag into the machine. Once the brew cycle has completed the used pod is disposed into everyday trash.

    • 17/10/2016 at 04:40

      Do you see pods taking over ground specialty coffee too, such as kopi luwak or kafe balos civet coffee, and if so would it affect the value, taste and quality?

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