Month: February 2017

How to Select a Good Cascara?

How to Select a Good Cascara?

Cascara, meaning ‘skin’ or ‘husk’ in Spanish, is the outer peel of the coffee cherry (berry). In biological terms, we can say that cascara contains exocarp and mesocarp. The mesocarp contains a lot of pectins and small sugars while exocarp contains mostly polyphenols. It was for a long time a by-product of coffee production. Today, cascara has an added value as food and food ingredient.

The classic use of this by-product is infusion in hot water, but you can now find it as flour. It can then be used in flour blends to add colour, fibres and caffeine.

So, cascara is becoming popular and we expect in the next few years a big increase of its consumption. Why? Simply because Starbucks is launching a cascara latte. They will make cascara a trendy product.

Now, the most important part of this brief article:

How can I choose a safe cascara ?[Sign in to continue]

European Coffee Market Sales Increase in 2016

Coffee-Market-Analysis

Preliminary results on the European coffee markets show that the consumption in EU28 increased by 6.4% in quantity in the twelve months ending November 2016.

The CoffeeBi analysis highlights that this result is due to the overall increase in coffee sales in the second part of 2016. In the first six months, consumption in EU28 stood at +1% (compared to 1st semester 2015).[Sign in to continue]

Starbucks CEO Howard Schultz Announced He Would Hire 10,000 Refugees

starbucks-insegna-300x228

After President Trump’s temporary travel ban and suspension of America’ s refugee program, Starbucks CEO Howard Schultz announced he would hire 10,000 refugees over the next five years. According to ansa.it , Schultz said that recruitment would cover shops around the world,  beginning with the United States, where priority will be given to immigrants “who served with US forces as interpreters or support

Engaging Your Customers with Social Media (Part 2)

Engaging Your Customers with Social Media

In the second article in this article series about social media , I want to talk about how you can build a strong coffee shop brand on your social media pages as well.

Or to be more precise to make your brand also visible online in the social networks you’re using for your coffee shop.

The last article was all about finding the right social networks for your coffee shop business. The thing is, being present alone on Facebook, Instagram and Twitter doesn’t make you visible for your online coffee community and the potential customers of your coffee shop. [Sign in to continue]