Exploring Coffee Shop Culture in Russia

Russia is a country more frequently associated with a tea drinking culture which dates back hundreds of years. While the hot drinks market in Russia is still dominated by tea, the consumption of coffee is one the rise, with the consumption of fresh coffee being the main driver (ICO, 2015).  The coffee market was valued at around $2.5 billion in 2014 compared to around $4 billion for tea (USDA 2014).‘Specialty coffee is new in Russia; until just 20 years ago, any form of coffee had been considered a luxury reserved for the elite and was far beyond the reach of average consumers. Today, half of all coffee consumed is still soluble (instant) coffee, making it one of the biggest markets for Nescafe in the world. The other half of is a hodgepodge of commodity and specialty coffee’ [Sign in to continue]
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Jennifer Ferreira

Jennifer is a researcher in the Centre for Business in Society at Coventry University and her research interests focus on the coffee and café industry. She researches how the café industry has developed in different national markets, different business models within the café industry, and the role of cafes in different urban spaces. In particular, a current project, ‘Spaces of Community’ explores the economic impact of cafes but also the importance of cafes for different communities and cultures considering how and why cafes have developed, what roles cafés play in communities, how cafes spaces are used, and the ways in which cafes engage with their local communities. You can read more about her research on the ‘Café Spaces’ research blog.

    Jennifer Ferreira has 22 posts and counting. See all posts by Jennifer Ferreira