Why should you invest in your barista? 5 reasons why you should invest in barista training according to our Opinion Leader, Vanessa Lee.Read more
Coffee shops use many ways to engage their clients. One of that are loyalty cards distributed by baristas. But what is the destination of those paper cards?Read more
Find out what are the points to keep in mind when you choose a coffee grinder, whether integrated or separated one, according to your needs.Read more
Christmas and New Year are one of those times when you can really use the season to take more money, but planning is essential. Here you are 7 Advice tips for helppinghelping your coffee business at Christmas.Read more
Will automation improve the quality and consistency of coffee – such that the role of barista will disappear? And what will be the new role that the coffee shops will play?Read more
Customers often ask “Is it worth to pay extra for just a cup of coffee?”
Many customers ignore the fact that a cup of specialty coffee has much more value than they may see it on the outside. It’s a work of a collective craftsmanship which has a lot of hard work behind the scene. So, your customers should understand what they are paying for, when they are enjoying a cup of ‘expensive’ coffee.
Coffee is one of the most competitive industries in the country, and with corporate giants seemingly dominating the market. But, there are plenty of ways to get a leg up, and boosting customer loyalty is one of them.Read more
In China, some market conditions are different. A low number of coffee shops compared to the population, especially in large towns, and the boost in coffee consumption (at two-digits) in particular out of home.
The hot coffee delivery is, therefore, a new opportunity to satisfy the large coffee demand.
At the moment, there is no available data to see if the delivery system will be appreciated by customers, the fact is that the giant coffee chain Starbucks is also moving towards signing a partnership with Alibaba, China’s largest online retailer, to launch delivery services in September. The new deal will see Starbucks integrate a “virtual store” in online shopping and payment apps.
The hot coffee delivery model, launched by the Chinese company Luckin, is fueling the debate among operators: May this new model change coffee habits?
As explained by Qian Zhiya, Luckin Coffee founds its business model starting from some weak points of coffee shops in China: high prices and lack of presence. “In western countries, the price of a cup of coffee consists of only 1/1,000 of people’s monthly income. In contrast, it is almost 1/100 for people living in China”. “Also, the number of coffee shops in the mainland is very limited. As opposed to Taiwan, where the population of 23.5 million enjoys over 5,000 CITY CAFE shops (a brand launched by 7-Eleven), there are only 300 Starbucks stores in Beijing, a city populated with 29 million people”. Find out more about Luckin.Read more
How much do you think a barista invests in marketing? According to research conducted by Barista Magazine, 70% of barRead more