Russian Coffee Market has Grown Back

According to rbc.ru, in 2016 the sales volume in Russian coffee market increased by 1.2% while the year before the volume reduced by 0.5%. Among the main reasons of this change specialists name the promotions and the fact that Russians are turning away from tea. The tea sales are decreasing the second year in a row.

According to Nielsen retail audit covering the period from February 2016 to January 2017, the main share belongs to instant coffee [Sign in to continue]

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Exploring Coffee Shop Culture in Russia

Russia is a country more frequently associated with a tea drinking culture which dates back hundreds of years. While the hot drinks market in Russia is still dominated by tea, the consumption of coffee is one the rise, with the consumption of fresh coffee being the main driver (ICO, 2015).  The coffee market was valued at around $2.5 billion in 2014 compared to around $4 billion for tea (USDA 2014).

‘Specialty coffee is new in Russia; until just 20 years ago, any form of coffee had been considered a luxury reserved for the elite and was far beyond the reach of average consumers. Today, half of all coffee consumed is still soluble (instant) coffee, making it one of the biggest markets for Nescafe in the world. The other half of is a hodgepodge of commodity and specialty coffee’ [Sign in to continue]

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