Coffee is one of the most competitive industries in the country, and with corporate giants seemingly dominating the market. But, there are plenty of ways to get a leg up, and boosting customer loyalty is one of them.
Month: September 2018
Turkey has a long-established coffee culture with a rich history that has become ingrained in many elements of Turkish culture. Deemed so important in 2013 UNESCO inscribed Turkish coffee culture and tradition into the list of Intangible Cultural Heritage of Humanity.
Consumption of coffee in Turkey for 2017 was still relatively low compared to many European countries but Turkey has experienced a growth in many coffee shop chains over recent years, including the global giant Starbucks and its competitors.
In China, some market conditions are different. A low number of coffee shops compared to the population, especially in large towns, and the boost in coffee consumption (at two-digits) in particular out of home.
The hot coffee delivery is, therefore, a new opportunity to satisfy the large coffee demand.
At the moment, there is no available data to see if the delivery system will be appreciated by customers, the fact is that the giant coffee chain Starbucks is also moving towards signing a partnership with Alibaba, China’s largest online retailer, to launch delivery services in September. The new deal will see Starbucks integrate a “virtual store” in online shopping and payment apps.
The hot coffee delivery model, launched by the Chinese company Luckin, is fueling the debate among operators: May this new model change coffee habits?