Data Intelligence for the coffee industry
An innovative new scheme that gets coffee shops new customers and promotes environmental awareness is launching in London in February 2018. When working with Coffee Shop and Cafes to get more customers one of the most successful strategies is using ‘joint ventures’ or cross promotions. By working with non-competitive businesses whose customers or staff are similar to yours you can soon
More than half of adults in America drinks coffee, with an average of 3.1 cups per day. Nowadays, Starbucks is on every street corner and many cafes offer coffee in takeaway cups for a small price. If you lack a coffee machine in your office, employees will defer from work to get their caffeine fix at one of their local coffee shops.
Every office needs to have a coffee machine to cater to every employee’s caffeine needs, and keep them from roaming out of the office. It is not only necessary to keep your coffee-drinking employees happy, it also is proven to increase productivity. Coffee has become indispensable in the workplace, but investing in a coffee machine can be quite expensive. [Sign in to continue]
An article on BBC News outlined ‘four solutions to the disposable coffee cup problem’. It re-highlights the scale of the disposable coffee cup problem in the UK – 2.5 billion disposable coffee cups thrown away each year, with only a very small percentage being recycled. The article highlights how many businesses have engaged in collection and recycling schemes, but also lists four
Loyalty programs are a must and a well-established practice in the everyday commerce of shops and nowadays most coffee shops and restaurants propose a simple strategy based on 10 stamps for 1 free product. Nothing more effective than that, isn’t it? But in a so crown world, are you sure this strategy is still valid? Let’s consider 3 troubling points
All you’ve got to do is change! With apologies to James Taylor, in his timeless favourite, ‘You’ve got a Friend’. Each season moves along with the complete certainty that nature brings. You know yourself that in the summer you will eat and drink differently than in the winter. Over the last few weeks, the big coffee chains have all launched
When buying a coffee machine you need to consider a few factors to ensure the machine caters to your needs. Depending on what you will use the machine for, whether it’s for the home, an office, or for your restaurant or cafe, you will need to ensure that the machine can meet your demands. Go through this checklist before making
Germany is the largest market in Europe for professional coffee machines. The demand for machines continues to increase thanks to new investments and the opening of new activities (e.g. coffee shops, bakeries serving coffee and coffee corners). In 2016, sales grew by 3.8% and are expected to increase by 4% on average in the next three years. [Sign in to continue]
Coffee is still the second largest commodity market in the world and the interest in coffee is constantly growing. At the 4th “Stuttgart Coffee Summit”, which is considered an indispensable get-together for the international coffee industry, the coinciding INTERGASTRA and coffee consulate therefore want to highlight the entire “from bean to cup” process and the individual steps of the value-added
Developing long-term relationships is as difficult as developing a long-term relationship with your partner. You need to always be attractive, comprehensive, attentive and caring your customers. The biggest coffee shop chains typically invest the most in carrying out sophisticated relationship marketing campaigns, in a strategy that affects every department with a client facing purpose (sales, customer service, shipping, etc.). But how
Are you setting up a new loyalty program for your coffee shop? This is a good opportunity to retain your customers.