Focus on: The German Market for Professional Coffee Machines

Germany is the largest market in Europe for professional coffee machines. The demand for machines continues to increase thanks to new investments and the opening of new activities (e.g. coffee shops, bakeries serving coffee and coffee corners). In 2016, sales grew by 3.8% and are expected to increase by 4% on average in the next three years.
Filter coffee machines represent the majority in numbers while espresso machines are the highest in price and in total value.
In this country, there is also another category developing strongly, the liquid coffee machines that use liquid coffee concentrates. Their success is due to the speed and high volume capacity in a small package for a competitive price.

FIG.1 – Type of professional coffee machines in Germany
The market rewards professional machines of small and medium dimensions to be adapted in coffee corners or for instance to be allocated to each floor level of the workplace (instead of the focus being on one large machine in one p...

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