Category: Baristas & Coffee Shops

Coffee Shop Culture in Australia

Coffee Shop Culture in Australia

‘In Australia, coffee isn’t fuel for work – it’s a way of life’.  Milkman (2016).

While coffee may be a global commodity, and coffee shop cultures have emerged across the world, each country tends to have its own flavour of coffee shop culture, each with their own histories, influenced by the movement of people and commodities around the globe. A particularly interesting case is Australia, described as the world’s ‘coffee capital’ by Perfect Daily Grind, which has a well-established coffee shop culture where the independent coffee shop dominates the landscape.  It has been argued that Australian coffee culture has now achieved an important status representing “time out” warmth, intimacy and sophistication, with baristas representing cultural icons [Sign in to continue]

How New Technologies Impact Coffee Equipments? (Part 2)

Barista-Drive-System-300x150

Barista Drive System (BDS) from La Cimbali – Bluetooth communication This tool implemented by La Cimbali in some of their machines and grinders allows facilitating the non-experimented barista work. Using Bluetooth connection, the professional espresso machine and the grinder(s) are able to modify the grinder(s) parameters in order to keep the initial settings for the “perfect cup”, let say 25ml

3 Reasons Why Your Coffee Business Is Not Attracting Enough Customers

coffee-business-300x200

You know that everyone in the Specialty Coffee world is passionate about this great product which is specialty coffee. You’re convinced by its benefits, the quality, the taste, etc. With education and trainings you as coffee professionals are able to attract customers that appreciate specialty coffee how it should be appreciated, right? Not every coffee business is able to manage

How To Open A Coffee Shop

How To Open A Coffee Shop

Every year, all over the world, thousands of coffee shops are opening. Although many of these succeed and become prosperous enterprises, many of them fail. There are many reasons for this – the wrong location, the wrong business plan or even the wrong product. Like in every industry, only the strong succeed. So how can you ensure that your coffee shop will be a success? Espresso Works created the info graphic that features some of the most important steps that will aid your ambition of opening your very own café. [Sign up to continue]

Engaging Your Customers with Social Media (Part 2)

Engaging Your Customers with Social Media

In the second article in this article series about social media , I want to talk about how you can build a strong coffee shop brand on your social media pages as well.

Or to be more precise to make your brand also visible online in the social networks you’re using for your coffee shop.

The last article was all about finding the right social networks for your coffee shop business. The thing is, being present alone on Facebook, Instagram and Twitter doesn’t make you visible for your online coffee community and the potential customers of your coffee shop. [Sign in to continue]