COFFEEBI FOR DIGITAL

Convert your e-commerce visitors into customers
with our solutions tailored for the coffee industry.

MEASURE
CONVERT
AUTOMATE

CoffeeBI helps to boost your e-commerce store with a proposition tailored to the coffee industry:

Who these products / services are for (percentage of response to customer needs and requests):
Roaster & Coffee Companies with an e-commerce store 97%
Coffee Machine Manufacturers with an e-commerce store 95%
Sellers of coffee products with an e-commerce store 92%
Grinder Manufacturers with an e-commerce store 90%
Coffee Distributors with an e-commerce store 90%
Others with an e-commerce store 80%
Others without an e-commerce store 27%

SEO STRATEGY

Plan, outline and implement tailored steps designed to improve search engine rankings in the coffee industry.

With an analysis on your inbound traffic, CoffeeBI investigates:

    • > where your visitors come from (countries, websites, social medias)
    • > how your visitors found you (keywords, organic search, paid advertising)
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The analysis will have the objective to improve your SEO strategy to bring visitors to your website and from them to your e- commerce store. 

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SEO Strategy aims to capture and analyse business-relevant data and develop a data-driven e-commerce strategy for your coffee e-store.

 Some tools we will use for you:

Google Analytics, Adobe Analytics

Google Search Console

Bing Webmaster Tools

Semrush, Moz, Ahrefs

Google PageSpeed Insights, GTmetrix

Google Trends

E-COMMERCE MEASUREMENT

Convert your visitors into prospects, prospects into clients and then clients into loyal customers with an actionable analytics strategy.

 CoffeeBI projects typically include the following steps:

1. Inbound traffic, including:

    • > where your visitors come from (countries, websites, social medias)
    • > how your visitors found you (keywords, organic search, paid advertising)
  •  

2. Visitor conversions, including:

    • > what your visitors do into your e-commerce store (hot clicked zones, bounce rate, purchase funnel)
    • > how much is the average customer value and order value
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3. Improvement roadmap, including:

    • > suggests about how to improve the e-commerce store
    • > a communication strategy to maximise the conversions and optimise the customer loyalty.

 

ecommerce-funnel-500

 Some tools we will use for you:

Google Analytics, Adobe Analytics

Google Search Console, Bing Webmaster Tools

Google Tag Manager

Semrush, Moz, Ahrefs

Hotjar, Heatmap per WordPress

Google PageSpeed Insights, GTmetrix

Google Trends

MARKETING AUTOMATION

Let the machine do what can be automated
and give your coffee a human and personalised “flavor”.

CoffeeBI projects typically include the following steps:

1. Onboarding Approach: whenever your visitor  performs a conversion activity such as signing up for an account or clicking an offer on a coffee package, you can initiate a drip-email campaign based on the stage of the funnel of the conversion activity.

2. Nurturing Approach: keep in touch with your leads and prospects by periodically sending them emails and directing them through the marketing funnel.

3. Multi-Channel Approach: we know that the internet world is only a slice of the coffee industry. Try to establish a relationship with your audience through social media, mobile, website, physical store, coffee shops, vending technology etc.

We support companies in implementing marketing activation technology that enables an automated use of marketing data and analysis. Some tools we will use for you:

Mailchimp, ActiveCampaign

Hubspot, Autopilot, Marketo, Salesforce Pardot

Canva Business