COFFEEBI FOR DIGITAL
Convert your e-commerce visitors into customers
with our solutions tailored for the coffee industry.
MEASURE
CONVERT
AUTOMATE
CoffeeBI helps to boost your e-commerce store with a proposition tailored to the coffee industry:
SOCIAL LISTENING MEASUREMENT
Internet is just another touchpoint of your omnichannel strategy. What do consumers think about you?
With a social listening analysis CoffeeBI investigates:
- > What do consumers say about your brand?
- > What is their sentiment and their engagement?
- > What about your competitors?
The analysis will have the objective to improve your omnichannel or multi-channel strategy.
BRANDWATCH
SPRINKLR
TALKWALKER
SYNTHESIO
SEO MEASUREMENT
Plan, outline and implement tailored steps designed to improve search engine rankings in the coffee industry.
With an analysis on your inbound traffic, CoffeeBI investigates:
- > where your visitors come from (countries, websites, social medias)
- > how your visitors found you (keywords, organic search, paid advertising)
The analysis will have the objective to improve your SEO strategy to bring visitors to your website and from them to your e- commerce store.
SEO Strategy aims to capture and analyse business-relevant data and develop a data-driven e-commerce strategy for your coffee e-store.
Google Analytics, Adobe Analytics
Google Search Console
Bing Webmaster Tools
Semrush, Moz, Ahrefs
Google PageSpeed Insights, GTmetrix
Google Trends
E-COMMERCE MEASUREMENT
Convert your visitors into prospects, prospects into clients and then clients into loyal customers with an actionable analytics strategy.
CoffeeBI projects typically include the following steps:
1. Inbound traffic, including:
- > where your visitors come from (countries, websites, social medias)
- > how your visitors found you (keywords, organic search, paid advertising)
2. Visitor conversions, including:
- > what your visitors do into your e-commerce store (hot clicked zones, bounce rate, purchase funnel)
- > how much is the average customer value and order value
3. Improvement roadmap, including:
- > suggests about how to improve the e-commerce store
- > a communication strategy to maximise the conversions and optimise the customer loyalty.
Google Analytics, Adobe Analytics
Google Search Console, Bing Webmaster Tools
Google Tag Manager
Semrush, Moz, Ahrefs
Hotjar, Heatmap per WordPress
Google PageSpeed Insights, GTmetrix
Google Trends
MARKETING AUTOMATION
Let the machine do what can be automated
and give your coffee a human and personalised “flavor”.
CoffeeBI projects typically include the following steps:
1. Onboarding Approach: whenever your visitor performs a conversion activity such as signing up for an account or clicking an offer on a coffee package, you can initiate a drip-email campaign based on the stage of the funnel of the conversion activity.
2. Nurturing Approach: keep in touch with your leads and prospects by periodically sending them emails and directing them through the marketing funnel.
3. Multi-Channel Approach: we know that the internet world is only a slice of the coffee industry. Try to establish a relationship with your audience through social media, mobile, website, physical store, coffee shops, vending technology etc.
We support companies in implementing marketing activation technology that enables an automated use of marketing data and analysis. Some tools we will use for you:
Mailchimp, ActiveCampaign
Hubspot, Autopilot, Marketo, Salesforce Pardot
Canva Business