Which Trends Offer Opportunities in the European Coffee Market? (Part 3)
The constant price changes are happening due to changeable weather conditions and climate change, since the damage to the Brazilian crop in 2014 resulted in the higher price instability. The increasing global production is resulting in the profit decline, especially affecting growers.
The International Coffee Organization is constantly trying to provide a more stable relationship between supply and demand, but the price wars between
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Graduated in Philosophy, Sladjana has a master degree in English language and literature. She has worked as an English teacher in various schools in Vranje, as a translator, proof-reader and writer for “Profit magazine” which issues texts about economy, successful people, companies, and marketing. Since June 2017, she has been writing for CoffeeBI as a reporter from Europe.