Market analyses and reports on the coffee and coffee machine markets
Loyalty programs are a must and a well-established practice in the everyday commerce of shops and nowadays most coffee shops and restaurants propose a simple strategy based on 10 stamps for 1 free product. Nothing more effective than that, isn’t it? But in a so crown world, are you sure this strategy is still valid? Let’s consider 3 troubling points
All you’ve got to do is change! With apologies to James Taylor, in his timeless favourite, ‘You’ve got a Friend’. Each season moves along with the complete certainty that nature brings. You know yourself that in the summer you will eat and drink differently than in the winter. Over the last few weeks, the big coffee chains have all launched
The Global Coffee Platform has released a new study that shows ways of improving the income of coffee farmers through improvements in yield, quality, training as well as empowerment of women farmers, as reported by Daily Coffee News. The study which was carried out in partnership with Technoserve covered 11 key coffee-growing countries in the world. This included including Brazil, Colombia,
Newly made British designed grinder is coming to our markets with the aim to bring professional features to the consumer class. What makes this grinder special are hardened steel conical burrs 63 millimeters in diameter, the adjustment mechanism and the rotation speed of 330 RPM delivering fine grinds with the noise that is much quieter as opposed to all competitive
Developing long-term relationships is as difficult as developing a long-term relationship with your partner. You need to always be attractive, comprehensive, attentive and caring your customers. The biggest coffee shop chains typically invest the most in carrying out sophisticated relationship marketing campaigns, in a strategy that affects every department with a client facing purpose (sales, customer service, shipping, etc.). But how
Ripples is a marketing platform for the Hospitality and Food & Beverage industries, founded on the simple but powerful idea that a cup of coffee could create a compelling way to engage with consumers. The award-winning Ripple Maker creates inspiring ripples from any image or text atop the foam layer of coffee beverages with the touch of a button. Brands,
You’re too busy to take care of social media yourself? You might also know that there’s at least some time investment necessary to take care of your pages and accounts on social media. But you’re still struggling, if you should be hiring someone external, maybe even a social media expert, for supporting you with social media? Why social media? Unfortunately not enough
Are you setting up a new loyalty program for your coffee shop? This is a good opportunity to retain your customers.
The president and chief designer Chad Bowker, together with the chief engineer Wade Wright in Capsule Mfg. (company which raises the coffee bar to an engineered machine), came up with the upgraded version of the Barista Capsule and Alpha Station, a coffee-shop service counter, now including a whole line of Capsules with more components added to the existing system. According
We all have our own profile on Social Media, be it Facebook, Instagram or even Twitter. It’s nice to chat with friends and family and staying in touch with like-minded coffee people and other professionals around the globe. But, managing a business page on Facebook or a business account on Instagram is something totally different. There seem to be so many things to keep in mind that can be overwhelming. Especially