Month: January 2016

Starbucks expects to open 2,500 new stores in China

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CHINA – Starbucks expects to open 2,500 new stores over the next five years, as part of an expansion which will eventually see China become the company’s biggest market. Even if Chinese GDP growth falls below 7% and the market sentiment has

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Asian taste for instant coffee to boost robusta demand

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ASIA – World robusta coffee demand is expected to grow in the coming months, driven by rising consumption in emerging economies, and will sharply outpace stagnant demand for arabica, according to JakartaGlobe that reported a Reuters news. Consumers in emerging economies,

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Distribution strategies in France

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FRANCE – The opening of own brand stores has been the distribution strategy of the coffee machine leading companies in recent years. In their stores the coffee roasters can sell their products and communicate their imagine of quality. Recently, the global

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European coffee machines: how big is the market?

European coffee machines: how big is the market?

Europe – The economic crisis and the delay in new investments have deeply hit the European market for professional coffee machines that has become weak in recent years. In Europe, the large slice of business is linked to spare parts

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South Korea: the battle of coffee price

KOREA – Koreans consume more coffee than their staples rice or kimchi, according to the Ministry of Agriculture, Food and Rural Affairs, but the cost of a cup of black coffee differs up to W1,700 (1,29 €) from one chain to

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Coffee demand: China to reach 200,000 tons in 2020?

CHINA – The number of Western-style cafés on the main streets of Chengdu in central China is increasing on a seemingly daily basis, just as it is in major cities across the country, where both foreign and local coffee shops are fiercely

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Usa vs Italy: the war of Espresso machines

Usa vs Italy: the war of Espresso machines

Italy and the U.S.A are two of the most important countries for number of Espresso machine manufacturers. Italy is leader in Europe with about 40 big companies and, in America, the USA is one of the main market with about 10

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Is a coffee crisis coming soon? Leave your opinion

According to The Telegraph, a coffee crisis could hit the UK within 3 to 5 years because of the spread of artisan and chain coffee shops across the UK, an higher consumption and a finer tastes of coffee that have

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The European filter coffee machines demand

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If Southern Europe is the most interesting market in terms of quantity of Espresso coffee machine sold, the largest market for filter coffee machines demand in the Old Continent is Central Europe (where Germany plays a fundamental role) which represents 72%, followed

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