Month: January 2016

Starbucks expects to open 2,500 new stores in China


CHINA – Starbucks expects to open 2,500 new stores over the next five years, as part of an expansion which will eventually see China become the company’s biggest market. Even if Chinese GDP growth falls below 7%  and the market sentiment has turned hostile, the Chinese consumers demanding of high quality products has not changed. According to Financial Review, given coffee is the ultimate

Asian taste for instant coffee to boost robusta demand


ASIA – World robusta coffee demand is expected to grow in the coming months, driven by rising consumption in emerging economies, and will sharply outpace stagnant demand for arabica, according to JakartaGlobe that reported a Reuters news. Consumers in emerging economies, notably in Asia, are driving demand growth for robusta, used in cheaper instant coffees, while demand for arabica beans, blended

Distribution strategies in France


FRANCE – The opening of own brand stores has been the distribution strategy of the coffee machine leading companies in recent years. In their stores the coffee roasters can sell their products and communicate their imagine of quality.  Recently, the global economic crisis has stopped most of new opening activities and the companies focused more to expand and strengthen their distribution

South Korea: the battle of coffee price

KOREA – Koreans consume more coffee than their staples rice or kimchi, according to the Ministry of Agriculture, Food and Rural Affairs, but the cost of a cup of black coffee differs up to W1,700 (1,29 €) from one chain to another. Coffee franchises (Angel-in-Us, Caffé Bene, Coffee Bean & Tea Leaf,  Ediya,  Holly’s, Starbucks, Tom&Toms)  have mushroomed across the nation