South Korea: the battle of coffee price

KOREA – Koreans consume more coffee than their staples rice or kimchi, according to the Ministry of Agriculture, Food and Rural Affairs, but the cost of a cup of black coffee differs up to W1,700 (1,29 €) from one chain to another.

Coffee franchises (Angel-in-Us, Caffé Bene, Coffee Bean & Tea Leaf,  Ediya,  Holly’s, Starbucks, Tom&Toms)  have mushroomed across the nation but the consumers satisfaction is affected  by the excessive price of coffee in the coffee shop franchises.

The battle of prices has been fighting between the main chains and the little local coffee shops, but the increasing interest on coffee in South Korea is opening new opportunities for coffee machine manufacturers.