Coffee: From Commodity, to Cultural Icon, to Luxury GoodOver the past decades, coffee culture has been constantly riding a wave of evolution. To be more precise, as of now, 3 different waves of coffee have been identified, giving insights into the many ways that coffee has evolved and adapted in our society. But one might wonder: “What are the different waves of coffee and what’s the difference between them?” A look at changing trends of the coffee industry, from coffee production to coffee shops, and
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I’m a marketing professional working in Copenhagen. I write for a B2B digital marketplace in Europe specialised in the coffee machine market.