Market analyses and reports on the coffee and coffee machine markets
Discover how 5 to GO transformed Eastern Europe’s coffee culture with its single-price concept. Learn about their journey, overcoming challenges like the pandemic, and their commitment to quality, healthy options, and a welcoming atmosphere.
Coffee shops use many ways to engage their clients. One of that are loyalty cards distributed by baristas. But what is the destination of those paper cards?
The key factors that may boost the coffee consumption in the USA and the main trendy coffee of 2019 that is forecasted to set to take the coffee world by storm.
To be or not to be digital, that is the question. After surviving the long 4Ps period (Product, Price, Place, Promotion) and arriving in the internet era that boosted us into the 4Cs period (Customer/Consumer value, Cost, Convenience, and Communication), it’s time to combine online and offline interactions between companies and customers. If you bought some Facebook advertising for your
Think about how we order meals, find a hotel, suggest a restaurant to friends, even how we take a coffee in some coffee shops, where we can skip the queue with a smartphone app. Our everyday consumer world has been disrupted beyond recognition. Again, look at consumers’ behaviour over the last few years and how they have embraced immediate communication and
Find out 5 steps to increase your customer experience. Learn about the importance of an integrated customer experience value chain and how to drive the results to increase your business.
Loyalty programs are a must and a well-established practice in the everyday commerce of shops and nowadays most coffee shops and restaurants propose a simple strategy based on 10 stamps for 1 free product. Nothing more effective than that, isn’t it? But in a so crown world, are you sure this strategy is still valid? Let’s consider 3 troubling points
Coffee is still the second largest commodity market in the world and the interest in coffee is constantly growing. At the 4th “Stuttgart Coffee Summit”, which is considered an indispensable get-together for the international coffee industry, the coinciding INTERGASTRA and coffee consulate therefore want to highlight the entire “from bean to cup” process and the individual steps of the value-added
Developing long-term relationships is as difficult as developing a long-term relationship with your partner. You need to always be attractive, comprehensive, attentive and caring your customers. The biggest coffee shop chains typically invest the most in carrying out sophisticated relationship marketing campaigns, in a strategy that affects every department with a client facing purpose (sales, customer service, shipping, etc.). But how
Are you setting up a new loyalty program for your coffee shop? This is a good opportunity to retain your customers.