USA: 3 gourmet coffee trends to analyse in 2019

According to the National Coffee Association (NCA), the percentage of Americans drinking coffee every day has risen from 57% to 62% over the past year.

The key factors that may boost the coffee consumption in the USA are:

  1. The rise in interest with gourmet coffee varieties 
  2. The increase in past-day coffee drinking among younger consumers.
  3. The media attention about the positive impact of coffee consumption on health published in the journal Annals of Internal Medicine in a recent past (drinking more coffee could significantly improve a person’s life expectancy).

But which is the main trendy coffee that is forecasted to set to take the coffee world by storm?

  • Butter Coffee: A cup of coffee with a bit of butter and other medium-chain triglycerides like coconut oil is supposed to give consumers an energy boost with no caffeine crash, mental alertness that lasts for hours, and appetite suppression.
  • Cold Brew: The cold-brew approach allows additional ingredients like spices to form the base of the coffee, which can produce a broad range of different and interesting flavours that is supposed to be more pronounced and delicate than other sweetened syrup into the finished product.
  • Cascara: Aka the red, slightly sweet coffee cherries are cascaras, and they supposedly contain more iron per gram than spinach, more fiber per gram than whole-grain flour, more antioxidants per gram than a pomegranate, and more protein per gram than kale.
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Marcello Peluso

Creative and business-oriented, with about 20 years of experience in marketing, research, and customer experience, he merges analytic thinking with a strategic view, into a continuous research of cutting-edge ideas to help business growth. Co-founder of CoffeeBI, since 2015 he has leading its marketing strategy, by finding new ways to use marketing with technology in every phase of CoffeeBI life cycle.

    Marcello Peluso has 17 posts and counting. See all posts by Marcello Peluso

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