USA: 3 gourmet coffee trends to analyse in 2019

According to the National Coffee Association (NCA), the percentage of Americans drinking coffee every day has risen from 57% to 62% over the past year.

The key factors that may boost the coffee consumption in the USA are:

  1. The rise in interest with gourmet coffee varieties 
  2. The increase in past-day coffee drinking among younger consumers.
  3. The media attention about the positive impact of coffee consumption on health published in the journal Annals of Internal Medicine in a recent past (drinking more coffee could significantly improve a person’s life expectancy).

But which is the main trendy coffee that is forecasted to set to take the coffee world by storm?

  • Butter Coffee: A cup of coffee with a bit of butter and other medium-chain triglycerides like coconut oil is supposed to give consumers an energy boost with no caffeine crash, mental alertness that lasts for hours, and appetite suppression.
  • Cold Brew: The cold-brew approach allows additional ingredients like spices to form the base of the coffee, which can produce a broad range of different and interesting flavours that is supposed to be more pronounced and delicate than other sweetened syrup into the finished product.
  • Cascara: Aka the red, slightly sweet coffee cherries are cascaras, and they supposedly contain more iron per gram than spinach, more fiber per gram than whole-grain flour, more antioxidants per gram than a pomegranate, and more protein per gram than kale.
Are you approaching the Usa market or you need to extend your business? Buy the most detailed report on the out-of-home coffee market with an additional split HORECA vs OFFICE:
Interesting content? Share it with your colleagues
Tagged on:             

Leave a Reply