Author: Mariano Peluso

European Coffee Market Sales Increase in 2016

Coffee-Market-Analysis

Preliminary results on the European coffee markets show that the consumption in EU28 increased by 6.4% in quantity in the twelve months ending November 2016.

The CoffeeBi analysis highlights that this result is due to the overall increase in coffee sales in the second part of 2016. In the first six months, consumption in EU28 stood at +1% (compared to 1st semester 2015).[Sign in to continue]

Korea: The Coffee Republic

Korea-300x212

Everyone, I suppose, knows the song “Gangnam style” the K-pop single by the South Korean rapper Psy that on December 2012 became the first YouTube video to reach one billion views. Well, this song satirized “a classy girl who know how to enjoy the freedom of a cup of coffee”. In these words, all what is going on in South Korea: Coffee has become a powerful indicator of class status symbol. Moreover, coffee is the number one beverage in the country (53% of the total drink market) and has even surpassed the demand for “kimchi”, South Korea’s national dish (according to a study by the International Business Times).

On average, the study showed, South Koreans drink coffee 12.2 times per week; they eat “kimchi”, a mix of fermented vegetables that has been a part of the Korean diet since the 1500s, 11.9 times per week and white rice only 6.9 times per week. To drink a fresh bean coffee is not always cheap. In Seoul, a “cup of Joe (COJ)” is more expensive than in the U.S. (about $3.80 against $2.25 on average).[Sign in to continue]

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