Market analyses and reports on the coffee and coffee machine markets
Are Coffee Shops going to scrap free wifi in order to avoid the use of laptops in their cafes? According to The Guardian, it is what it is happening in different coffee shops all over the world. Dough Lover, Brighton’s coffee shop, has put a clear sign on its door: “This is a laptop free zone”. The reason? Customers seem
Costa Coffee declared a decline in its sales of 1.5%, relating to the third quarter of 2017, as reported by the Guardian. However it is still one of the most important coffee chains in the UK. The Company was created in 1971 by two Italian immigrants who, in 1995, sold the business to Whitbread. Costa Coffee can now claim more
Ennio Cantergiani, CoffeeBI’s Opinion Leader and owner of L’Academie du Café in Geneva, Switzerland, started his career by analysing the molecules responsible for the most important off-flavours in green coffees. Today, he is a trainer (AST) for several modules of the SCA program (Barista, Brewing and Roasting). We asked him for some secrets on quality in coffee. More and more
A few coffee shops, diners & restaurants go on to be household names around the world, but they all have one thing in common, they all started by opening their first store. First, they get amazing at what they do while becoming profitable, renowned, loved and recommended to others by their guests. Eventually, they become a local institution, famous locally,
When questioning professionals or consumers about influences on coffee quality, factors such as type, variety and origin, processing, sorting, gentle roasting, fresh grinding or the type of preparation are usually named. Very rarely, however, is the temperature is brought into play. According to popular opinion, the best way to think with coffee is “the hotter the better”. This belief needs to be tackled in two ways. [Sign in to continue]
This article is not about some crazy marketing strategies for your coffee shop, that will cost you all of your budget, but it’s about the simplest thing you can actually do, look over to your competition! You shouldn’t copy them. Doing a good job with promoting your coffee shop is far from copying other shops! Let’s say it is more about taking their advantages and
How to establish a barista training program? Here are 5 steps to do so:
Number 1: Form your C-team
That’s mean you first need a coffee experts team of people – Coffee Team. The team should consist of a group of members who are responsible to coffee quality assurance, coffee education and research & development. These people are the engine of your coffee business. They will be in touch with the latest trend of the coffee world and build up proper trainings for your barista.
Apart from that, the team serves a symbolic meaning to your barista team. They will have a group of people to look up to, which helps to create a better learning environment in the company.
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Many cafe owners invest significantly into the actual products instead of the barista. But the naked truth is without a good barista, you can never win.
Should you still be using Facebook for your coffee business, is there not much happening on your Facebook page? Not many followers have joined your page recently; your posts seem to be ignored by your audience. Yes, there’s this Facebook algorithm going on, that tends to choose what content to show to your fans and which not. But there are also four things that you still might be doing
An innovative new scheme that gets coffee shops new customers and promotes environmental awareness is launching in London in February 2018. When working with Coffee Shop and Cafes to get more customers one of the most successful strategies is using ‘joint ventures’ or cross promotions. By working with non-competitive businesses whose customers or staff are similar to yours you can soon