Tag: Baristas & Coffee Shops

Starbucks Says Hiring Refugees Hasn’t Hurt Its Brand

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Opposed to what looked like hurtful media campaign against the brand’s announcement of hiring refugees, hasn’t done any practical damage – says Starbucks in a letter that shows market research from Kantar Millward Brown, firm that has been providing Brand Equity measurement for Starbucks since 2013 (Reuters and Fortune.com). As the coffee giant made the promise to hire 10,000 refugees

How New Technologies Impact Coffee Equipment? (Part 3)

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Refractometers and the “Perfect Cup”
For the last episode of this small review of new techs related to coffee, I will try to consider the use of refractometers for the “Perfect Cup” preparation. Barista’s refractometers such as the VST and Atago are the most popular on the market. I will propose in a future post a scientific and statistical comparison between VST, Atago and the RE40D from Mettler-Toledo (professional laboratory refractometer).

Coffee Shop Culture in Australia

Coffee Shop Culture in Australia

‘In Australia, coffee isn’t fuel for work – it’s a way of life’.  Milkman (2016).

While coffee may be a global commodity, and coffee shop cultures have emerged across the world, each country tends to have its own flavour of coffee shop culture, each with their own histories, influenced by the movement of people and commodities around the globe. A particularly interesting case is Australia, described as the world’s ‘coffee capital’ by Perfect Daily Grind, which has a well-established coffee shop culture where the independent coffee shop dominates the landscape.  It has been argued that Australian coffee culture has now achieved an important status representing “time out” warmth, intimacy and sophistication, with baristas representing cultural icons [Sign in to continue]

February 2017: Brazil Suspended its Plan to Import Robusta From Vietnam

February 2017: Brazil Suspended its Plan to Import Robusta From Vietnam

In February 2017, Brazilian president Michel Temer suspended the plans of local coffee processors to import Robusta from Vietnam. Brazilian farmers have already been protesting against the idea. President Temer’s decision has temporarily put a stop to the dispute between the growers and processors of the country, reports Bloomberg.com. This attempt by the world’s biggest coffee grower to import green

How New Technologies Impact Coffee Equipments? (Part 2)

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Barista Drive System (BDS) from La Cimbali – Bluetooth communication This tool implemented by La Cimbali in some of their machines and grinders allows facilitating the non-experimented barista work. Using Bluetooth connection, the professional espresso machine and the grinder(s) are able to modify the grinder(s) parameters in order to keep the initial settings for the “perfect cup”, let say 25ml