Starbucks is planning to launch in Milan, Italy late next year announces CEO Howard Schultz as reported by Fortune.com. Instead of a traditional café, Starbucks plans to come to Italy with their super-premium Reserve Roastery. Location selected is post office building on Piazza Cordusio says Fortune.com. Even though the well renowned Starbucks CEO is about to step down from his
Tag: Baristas & Coffee Shops
The Language of Coffee: Latte Art
I found out recently thanks to a tweet from Bex, author of the coffee blog Double Skinny Macchiato, that ‘Latte Art’ is one of the new entries to the Oxford English Dictionary: “latte art: pictures of patterns made by skilfully pouring steamed milk onto the surface of a latte or similar coffee drink” It’s a sign that something which was
Starbucks Says Hiring Refugees Hasn’t Hurt Its Brand
Opposed to what looked like hurtful media campaign against the brand’s announcement of hiring refugees, hasn’t done any practical damage – says Starbucks in a letter that shows market research from Kantar Millward Brown, firm that has been providing Brand Equity measurement for Starbucks since 2013 (Reuters and Fortune.com). As the coffee giant made the promise to hire 10,000 refugees
How New Technologies Impact Coffee Equipment? (Part 3)
Refractometers and the “Perfect Cup”
For the last episode of this small review of new techs related to coffee, I will try to consider the use of refractometers for the “Perfect Cup” preparation. Barista’s refractometers such as the VST and Atago are the most popular on the market. I will propose in a future post a scientific and statistical comparison between VST, Atago and the RE40D from Mettler-Toledo (professional laboratory refractometer).
More Visibility for Your Coffee Brand (Part 1). Brand Identity
What does your coffee brand stand for? What is your café, coffee shop or roasting business all about? If you can’t answer these questions with clarity and certainty within one or two minutes, you probably got some work to do! This new article series is about creating a strong brand for your coffee business and how to make it more visible online
Coffee Shop Culture in Australia
‘In Australia, coffee isn’t fuel for work – it’s a way of life’. Milkman (2016).
While coffee may be a global commodity, and coffee shop cultures have emerged across the world, each country tends to have its own flavour of coffee shop culture, each with their own histories, influenced by the movement of people and commodities around the globe. A particularly interesting case is Australia, described as the world’s ‘coffee capital’ by Perfect Daily Grind, which has a well-established coffee shop culture where the independent coffee shop dominates the landscape. It has been argued that Australian coffee culture has now achieved an important status representing “time out” warmth, intimacy and sophistication, with baristas representing cultural icons [Sign in to continue]
Two American Giant are Interested in Acquiring Java House
Carlyle Group and TPG Capital are the two giant American private equity firms interested in making a deal for Java House; a deal estimated to be worth some $100 million, as reported by forbes.com. Java House is an East African coffee chain founded by two Americans; Kevin Ashley and John Wagner in 1999. According to businessdailyafrica.com from a single shop offering
February 2017: Brazil Suspended its Plan to Import Robusta From Vietnam
In February 2017, Brazilian president Michel Temer suspended the plans of local coffee processors to import Robusta from Vietnam. Brazilian farmers have already been protesting against the idea. President Temer’s decision has temporarily put a stop to the dispute between the growers and processors of the country, reports Bloomberg.com. This attempt by the world’s biggest coffee grower to import green
How New Technologies Impact Coffee Equipments? (Part 2)
Barista Drive System (BDS) from La Cimbali – Bluetooth communication This tool implemented by La Cimbali in some of their machines and grinders allows facilitating the non-experimented barista work. Using Bluetooth connection, the professional espresso machine and the grinder(s) are able to modify the grinder(s) parameters in order to keep the initial settings for the “perfect cup”, let say 25ml
Starbucks Is Opening Self-Service Points in Russia
According to interfax.ru, Starbucks is launching a new format of coffee service in Russia. Ten Starbucks On the Go points will appear in Otkritie bank departments in Moscow by the end of March. The format of self-service Starbucks stations exists in many countries around the globe. You can buy on-the-go coffee at gas stations, supermarkets, airports, etc. A local movie