Tag: Marketing

Engaging Your Customers with Social Media (Part 2)

In the second article in this article series about social media , I want to talk about how you can build a strong coffee shop brand on your social media pages as well.

Or to be more precise to make your brand also visible online in the social networks you’re using for your coffee shop.

The last article was all about finding the right social networks for your coffee shop business. The thing is, being present alone on Facebook, Instagram and Twitter doesn’t make you visible for your online coffee community and the potential customers of your coffee shop. [Sign in to continue]

Boosting your Coffee Shop: 2 Stories of Innovation

This is hardly breaking news: Survival in the increasingly crowded and competitive coffee marketplace is hard, very hard. In a world of strong international chains and franchises, the average street corner coffee shop wages a daily battle to nibble at new parts of market. However, opening a new bar is the dream of many, but is there still place left

Engaging Your Customers with Social Media (Part 1)

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How to choose the right social networks for your coffee shop business For the next couple weeks, I want to cover a topic, that all of you are dealing within your coffee shop businesses a lot sooner or later: Social Media or the Social Networks and how to use them for your coffee shop businesses. It’s a series containing 3

Build It. They Will Come

‘Build it; they will come.’ may have worked for Kevin Costner in ‘The Field of Dreams’ but it’s a strategy that rarely works for coffee shops. Recently we stumbled over one of the best independent coffee shops we never knew existed. We have just been to a town that we visit very infrequently, for a crucial meeting and coming out

Why New Ways Will Bring You to ‘New Heights’ Within Your Coffee Shop Business

I want to share my own strategy with you today because, I know, you felt (or feel) exactly the same at some point during creating your own small business, which is your coffee shop. I felt that my own experiences with my business could be of great value for your coffee shop businesses as well. When things are piling up So, how

Uganda: A Mobile App for Coffee Farmers

Ugandan Coffee Farmers Alliance, UCFA, has been using a smartphone app to monitor and manage coffee delivery. The app created in 2013 by software manufacturer SAP was part of the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH develoPPP.de program, which they implemented on behalf of the German Federal Ministry for Economic Cooperation and Development (BMZ). The software is streamlined to

5 Short Term Strategies to Get More Awareness for your Cafe

Do you get the reputation you want for your cafe? Do you know why your customers stopped by, when they came for the very first time? Was it a recommendation? A Social Media post? Did they pass by your shop because some special offer grabbed their attention? The thing is, when you don’t know about the reason your customers came

Why a Not for Profit needs to be Profitable!

Profit is not always purely financial; it can be measured as an advantage or benefit derived from an activity. In particular for charities or social enterprises who will measure their success in many other ways. Every week we talk to many coffee shops and Cafe from different sectors, including the not for profit & charity sector. We come across more

CoffeeBI becomes an SCAE member

Since September 2016 and less than 1 year from its launch, CoffeeBI has become an SCAE (Speciality Coffee Association) member, a sign of a gradual but fast growth of our project in the coffee industry. This is an important stage that shows our commitment in being closer the players of the coffee industry in order to help them manage every problem

12 Unusual Uses for Coffee

Have you ever been wondering what to do with unused coffee? To appreciate the value of coffee one doesn’t have to be a passionate coffee drinker. It could be coffee beans, a cup of coffee or even used coffee grounds that can make your life easier when used smartly. Alternative coffee usage can provide you an inexpensive way to complete