Demand for ethical coffee
The concern for sustainability is having a strong impact on the coffee market. The production of the sustainable coffee is in constant rise, as well as the sales in Europe. Besides niche labels (e.g. organic), various schemes focus on mainstream labels like 4C, UTZ Certified as the fastest-growing label on the Dutch market, and Rainforest Alliance as the leading one in the UK, while organic certification is interesting in
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Graduated in Philosophy, Sladjana has a master degree in English language and literature. She has worked as an English teacher in various schools in Vranje, as a translator, proof-reader and writer for “Profit magazine” which issues texts about economy, successful people, companies, and marketing. Since June 2017, she has been writing for CoffeeBI as a reporter from Europe.