Which Trends Offer Opportunities in the European Coffee Market? (Part 2)

europe coffee marketDemand for ethical coffee

The concern for sustainability is having a strong impact on the coffee market. The production of the sustainable coffee is in constant rise, as well as the sales in Europe. Besides niche labels (e.g. organic), various schemes focus on mainstream labels like 4C, UTZ Certified as the fastest-growing label on the Dutch market, and Rainforest Alliance as the leading one in the UK, while organic certification is interesting in

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