The coffee market is now clearly split into portioned coffee and Whole grain / Roast&Ground coffee. In Italy, the market share increased by 20% and ESE by 5%, when the overall market is stable. It means that the commodity, simplicity and quality of these products are satisfying more and more consumers.Now, as a roaster company or independent Barista, you want to launch your own products, how can you do that and what are the main parameters to control
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