Market analyses and reports on the coffee and coffee machine markets
Have you chosen to be present on Facebook, Twitter or Instagram because you thought you have to have an account on all those platforms? Or maybe even because other businesses out there also have accounts and pages there, too? The thing is, it is NOT about the best social network or the one that promises to give you tons of fans & followers. But it’s
Are you using Instagram for your cafe, coffee shop or roastery because you think you have to be on there…? Do you actually know if your customer base is active on Instagram? What kinds of people are following you on the photo and video driven platform? Before, make the check with the people already following you and see if these match the customer base of your coffee business.
Facebook can help you to turn fans into customers. This only works, though, if you manage to involve your fans, when done right. And I’m not only talking about getting Likes, Shares and Comments, but engaging and interacting with your online coffee community. Without the interaction of your fans, the Facebook algorithm will rank you lower and lower, your posts cannot be seen and your goal
Why some of the cafes and coffee shops are packed with customers every day of the week? Long queues of people patiently waiting for their cup of coffee, cappuccino or Flat White, while other places just can’t seem to get customers coming in even during busy times of the day…? You’re aware of these facts, that: providing quality with your products, consistent branding and messaging,
Did you know that newspapers, magazines and Blogs could help your coffee business to being seen by potential customers, too? And, I’m not talking about paying hundreds of dollars of your tight budget for media ads here. You don’t have to be canvassing for being present in one of your local newspapers, either… With some strategic thinking and tips, you
Do you think setting up a website and/or Social Media accounts on Facebook, Instagram or Twitter is enough to being found by your customers? Sure, if your customers already know what and who (your brand name) they are looking for, it should be easy for them to find you. But, given the fact, they don’t know you, yet, how can
Do you still believe people are walking into your coffee business right away once you’ve opened your doors?The truth is, no one is stumbling over your café, coffee shop or roastery nowadays anymore. The local coffee market got dense, especially in bigger cities with new shops opening every month and more options for your customers and with no need for
What does your coffee brand stand for? What is your café, coffee shop or roasting business all about? If you can’t answer these questions with clarity and certainty within one or two minutes, you probably got some work to do! This new article series is about creating a strong brand for your coffee business and how to make it more visible online
Imagine yourself being on the other side of the counter for a moment. Put yourself back in the shoes of a customer again. Step aside from being an owner/manager of a coffee shop. What makes you feel comfortable being in that certain coffee shop? Why do you choose that very coffee shop over others given the fact all of them
How to create engaging content for Facebook and Instagram This article is all about how to create great content that engages your online coffee community on Facebook and/or Instagram. We’ve all seen them, posts on Social Media with Latte Art or the ‘Food offer of the day’ or ‘New coffee arrivals’. Don’t get me wrong, there are beautiful photos out