Market analyses and reports on the coffee and coffee machine markets
What would you think if someone told you that they wanted to sell coffee on the road? Well, that is what Maria de la Croix decided to do in Sweden, and, in the process, gave birth to Wheelys, an organic coffee business that sells coffee off a bike. As reported by The Financial Times, Maria de la Croix co-founded the
Are you passionate about specialty coffee? Has that dream of owning your own coffee business been in your head for a while now? Not sure where to start in terms of your future coffee brand, though? Well, you don’t need to spend too much time looking! The most interesting stuff, when it comes to an authentic brand, lies within ourselves! Especially when you’re just
The coffee chain Boston Tea Party will be the first chain in Britain to announce a definite ban on disposable cups. As stated by The Independent, the company will banish disposable cups in June, and take the lead in the green coffee revolution. Consumers are allowed to bring their own personal, and reusable cups, or buy a cup in the
Have you ever had conversations with your customers about your coffee and the way it was roasted? Sure, most of them are interested in the way the coffee beans, that find their way into our coffee, are sourced and roasted. But, what about all the others who just want to get their daily caffeine fix, or just like a certain amount of sugar and
It is becoming essential, to use a good quality coffee bean, to have a tasting session of brewed coffee. This is called “cupping” and it was a common industry practice in the United States in the 1800s. As reported by The Independent, there are a few key points to keep in mind when performing a cupping session. The first is
So, what then? How can we make great decisions in business and in life if we don’t focus on our objectives? Tim Ferriss encourages us to fully envision, and write down, our fears in detail, in a simple but powerful exercise he calls “fear-setting”. This practice can help you thrive in high-stress environments, and take risks in business. Many gurus tell
Do you sometimes think that you don’t need to do marketing for your cafe, coffee shop or roasting business? Would you rather spend your tight budget on more important stuff like equipment, coffee gear, hiring skilled staff, etc.? You’re right, these things are important. The thing is, building a coffee business and competing based on great coffee alone, won’t bring customers in in the long run.
It certainly seems it’s a good time to close one if you are Jamies Italian – 12, or Byron Burgers -20 or Prezzo – 100 or Strada – 11. These brands were at the top of their game until a few years ago, so what happened and what can we learn from their difficulties? The 4 C’s have
Without a market, without knowing who you want to serve your coffee to, your Marketing messages will be shots in the dark. Every message about a new coffee arrival, new coffee drinks, new items on your menu… What ever you can think about when promoting your cafe, will be just messages sent out without pointing to a certain receiver. If you don’t know who
A new business model is taking form in small, independent coffee shops: the Pay-What-You-Want model. As reported by The Guardian, Metro Cafe (Santa Monica, California) has adopted this model and some people only pay one dollar for a coffee, when others can pay less or more. Going even further, people could also not pay at all! So, why do some