Author: Giovanna Gelmi

3 Easy Marketing Strategies for Coffee Shops

3 Easy Marketing Strategies for Coffee Shops

How much do you think a barista invests in marketing? According to research conducted by Barista Magazine, 70% of bar owners invest less than $100 per month in marketing in the United States and this is likely lower in Europe.

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Coffee Quality: How Much of it is the Water?

Coffee quality

Can water have a huge influence on the way coffee tastes? It has always been clear that, with it being 98% water, water is the most important ingredient in coffee preparation, but, nowaday,s its importance is clearly definable by Specialty

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Coffee Culture in Arab Countries: From Tradition to Innovation

Coffee Culture in Arab Countries_ From Tradition to Innovation

The Middle East and Gulf region has a market of between 4.5 and 5 million 60-kilogram bags. As the main hub for the region, Dubai has long been the trend setter for the region and at the center of any new development.
The first 3 Arab countries leading the list of coffee consumers (kg per capita) are: Lebanon, Algeria and Qatar, Egypt.

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Coffee Houses in Europe: How Can you Define the Best One?

Coffee Houses in Europe: How Can you Define the Best One?

The history of coffee houses in Europe were developed with the arrival of coffee, a new and delicious drink able to wake up people’s imagination and strength. From wine, the typical drink of pubs, which slows down ideas and conversation, everything changed with the introduction of coffee, a new dynamic and active drink. Europe is covered by different coffee houses, such as the Danish Coffee Collective or Caffè Florian, but where you can drink the best coffee?

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Facebook Marketing for Café, What’s Wrong?

Facebook Marketing for Cafe, What’s Wrong

How can we be effective in the social marketing era? Do we really have to know all the secrets of online marketing in order to be successful? Yes and no! Let me explain: a café is a public place, where

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How Make Great Decisions In Your Coffee Business

How Make Great Decisions In Your Coffee Business

So, what then? How can we make great decisions in business and in life if we don’t focus on our objectives? Tim Ferriss encourages us to fully envision, and write down, our fears in detail, in a simple but powerful

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Are Women The New Leaders In The Coffee Sector?

Are Women The New Leaders In The Coffee Sector?

The Boston Consulting Group (BCG) reveals that in 10 years we will be facing the worst global workforce crisis, due to the lack of skilled people in developed countries. The BCG is a global management consulting firm with over 80

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Sharing Economy: Is It a New Market Place for Coffee Enterprises? (Part 2)

Sharing Economy: Is It a New Market Place for Coffee Enterprises? (Part 2)

The sharing economy is growing rapidly and opening up new possibilities. People no longer need to own a vacation home, car or power drill. They can instead rent the item they need, when they need it, through the Internet. People

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Sharing Economy: Is It a New Market Place for Coffee Enterprises? (Part 1)

Sharing Economy: Is It a New Market Place for Coffee Enterprises?

“Sharing economy” attracts millions of enthusiastic users as well as strong critics. It goes by many names, including the matching economy, collaborative consumption, on demand economy, peer to peer economy, 1099 economy, gig economy, access economy and locust economy. On

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Paying Coffee With Bitcoins: Craziness Or The Future?

Paying coffee with bitcoins

Physical places to buy a coffee with your Bitcoins Bitcoin is a form of digital currency, created and held electronically. Bitcoins are produced by operating computers all around the world, using software that solves mathematical problems. The story goes that

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