Business intelligence for the HORECA, OCS & Vending markets
How much do you think a barista invests in marketing? According to research conducted by Barista Magazine, 70% of bar owners invest less than $100 per month in marketing in the United States and this is likely lower in Europe. The problem is not only the lack of investment but more the lack of ideas and concentration on marketing for
Can water have a huge influence on the way coffee tastes? It has always been clear that, with it being 98% water, water is the most important ingredient in coffee preparation, but, nowaday,s its importance is clearly definable by Specialty Coffee Association (SCA) Standards. SCA standards for minerals: Total hardness of 50-175 ppm CaCO3 (2,9-9,8 dH°) Carbonate hardness of 40-75
The Middle East and Gulf region has a market of between 4.5 and 5 million 60-kilogram bags. As the main hub for the region, Dubai has long been the trend setter for the region and at the center of any new development.
The first 3 Arab countries leading the list of coffee consumers (kg per capita) are: Lebanon, Algeria and Qatar, Egypt.
The history of coffee houses in Europe were developed with the arrival of coffee, a new and delicious drink able to wake up people’s imagination and strength. From wine, the typical drink of pubs, which slows down ideas and conversation, everything changed with the introduction of coffee, a new dynamic and active drink. Europe is covered by different coffee houses, such as the Danish Coffee Collective or Caffè Florian, but where you can drink the best coffee?
How can we be effective in the social marketing era? Do we really have to know all the secrets of online marketing in order to be successful? Yes and no! Let me explain: a café is a public place, where people go, not only to drink a coffee or to get it to go, but also to have a social
So, what then? How can we make great decisions in business and in life if we don’t focus on our objectives? Tim Ferriss encourages us to fully envision, and write down, our fears in detail, in a simple but powerful exercise he calls “fear-setting”. This practice can help you thrive in high-stress environments, and take risks in business. Many gurus tell
The Boston Consulting Group (BCG) reveals that in 10 years we will be facing the worst global workforce crisis, due to the lack of skilled people in developed countries. The BCG is a global management consulting firm with over 80 offices around the world, who, in 2013, undertook a global survey of two hundred thousand job seekers in 189 countries
The sharing economy is growing rapidly and opening up new possibilities. People no longer need to own a vacation home, car or power drill. They can instead rent the item they need, when they need it, through the Internet. People are also turning to the sharing economy to find new sources of income, working as independent contractors offering city tours
“Sharing economy” attracts millions of enthusiastic users as well as strong critics. It goes by many names, including the matching economy, collaborative consumption, on demand economy, peer to peer economy, 1099 economy, gig economy, access economy and locust economy. On one side it represents a new way to exchange what we already have, on the other side it bothers some
Physical places to buy a coffee with your Bitcoins Bitcoin is a form of digital currency, created and held electronically. Bitcoins are produced by operating computers all around the world, using software that solves mathematical problems. The story goes that a software developer called Satoshi Nakamoto proposed Bitcoin, which was an electronic payment system based on mathematical proof, but it