Tag: Marketing

What would you think if someone told you that they wanted to sell coffee on the road? Well, that is what Maria de la Croix decided to do in Sweden, and, in the process, gave birth to Wheelys, an organic coffee business that sells coffee off a bike. As reported by The Financial Times, Maria de la Croix co-founded the

Are you passionate about specialty coffee? Has that dream of owning your own coffee business been in your head for a while now? Not sure where to start in terms of your future coffee brand, though? Well, you don’t need to spend too much time looking! The most interesting stuff, when it comes to an authentic brand, lies within ourselves! Especially when you’re just

Have you ever had conversations with your customers about your coffee and the way it was roasted? Sure, most of them are interested in the way the coffee beans, that find their way into our coffee, are sourced and roasted. But, what about all the others who just want to get their daily caffeine fix, or just like a certain amount of sugar and

So, what then? How can we make great decisions in business and in life if we don’t focus on our objectives? Tim Ferriss encourages us to fully envision, and write down, our fears in detail, in a simple but powerful exercise he calls “fear-setting”. This practice can help you thrive in high-stress environments, and take risks in business. Many gurus tell

Do you sometimes think that you don’t need to do marketing for your cafe, coffee shop or roasting business? Would you rather spend your tight budget on more important stuff like equipment, coffee gear, hiring skilled staff, etc.? You’re right, these things are important. The thing is, building a coffee business and competing based on great coffee alone, won’t bring customers in in the long run.

Without a market, without knowing who you want to serve your coffee to, your Marketing messages will be shots in the dark. Every message about a new coffee arrival, new coffee drinks, new items on your menu… What ever you can think about when promoting your cafe, will be just messages sent out without pointing to a certain receiver. If you don’t know who

Ennio Cantergiani, CoffeeBI’s Opinion Leader and owner of L’Academie du Café in Geneva, Switzerland, started his career by analysing the molecules responsible for the most important off-flavours in green coffees. Today, he is a trainer (AST) for several modules of the SCA program (Barista, Brewing and Roasting). We asked him for some secrets on quality in coffee. More and more

A few coffee shops, diners & restaurants go on to be household names around the world, but they all have one thing in common, they all started by opening their first store. First, they get amazing at what they do while becoming profitable, renowned, loved and recommended to others by their guests. Eventually, they become a local institution, famous locally,

This article is not about some crazy marketing strategies for your coffee shop, that will cost you all of your budget, but it’s about the simplest thing you can actually do, look over to your competition! You shouldn’t copy them. Doing a good job with promoting your coffee shop is far from copying other shops! Let’s say it is more about taking their advantages and