Opposed to what looked like hurtful media campaign against the brand’s announcement of hiring refugees, hasn’t done any practical damage – says Starbucks in a letter that shows market research from Kantar Millward Brown, firm that has been providing Brand Equity measurement for Starbucks since 2013 (Reuters and Fortune.com). As the coffee giant made the promise to hire 10,000 refugees
Starbucks Says Hiring Refugees Hasn’t Hurt Its Brand
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