Month: March 2017

Exploring Coffee Shop Culture in Russia

Exploring Coffee Shop Culture in Russia

Russia is a country more frequently associated with a tea drinking culture which dates back hundreds of years. While the hot drinks market in Russia is still dominated by tea, the consumption of coffee is one the rise, with the consumption of fresh coffee being the main driver (ICO, 2015).  The coffee market was valued at around $2.5 billion in 2014 compared to around $4 billion for tea (USDA 2014).

‘Specialty coffee is new in Russia; until just 20 years ago, any form of coffee had been considered a luxury reserved for the elite and was far beyond the reach of average consumers. Today, half of all coffee consumed is still soluble (instant) coffee, making it one of the biggest markets for Nescafe in the world. The other half of is a hodgepodge of commodity and specialty coffee’ [Sign in to continue]