Blockchain: How Power Relations in the Coffee Chain are Changing
The coffee bean is one of the world’s most valuable agricultural products from the tropics: it’s worth over $100 billion worldwide. The coffee chain is characterized by a huge difference between production and consumption: on one side we have 25 million small farmers producing 80% of the world’s total coffee supply, for less than $2 a day, on the other side we have the “Big Four” coffee roasting companies – Kraft, P&G, Sara Lee and Nestle – buying
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Giovanna is a coffee writer and book author, with a particular expertise in web visibility and online marketing solutions for Italian Coffee Roasters and Ho.Re.Ca realities.
Giovanna in numbers: 2 Master’s degrees at Milan State University (Food Sciences 107/110 and Agricultural Science 110/110), 1 Master in Management of Development Projects and 1 Scholarship to Escuela Politecnica Nacional of Quito, Ecuador, where she was involved in Cocoa and Coffee Projects, 7 years teaching in Cooking Schools in Italy and Germany, 4 spoken and written languages, 10 years as freelance Journalist for Notiziario Torrefattori, 3 published books and 1 badge as Foreign Press released by German Photojournalist Association (Card No. BPA12A19895-017).