The coffee bean is one of the world’s most valuable agricultural products from the tropics: it’s worth over $100 billion worldwide. The coffee chain is characterised by a huge difference between production and consumption: on one side we have 25 million small farmers producing 80% of the world’s total coffee supply, for less than $2 a day, on the other side we have the “Big Four” coffee roasting companies – Kraft, P&G, Sara Lee and Nestle – buying about 50% of the coffee produced worldwide. This make the relation between buyers and producers in the coffee chain [Sign in to continue]
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