Market analyses and reports on the coffee and coffee machine markets
I know you won’t believe me, but please allow me to tell you a true story. We were two baristas at the same coffee serving pop-up event. I worked the morning shift and she did the afternoon shift. The organiser said everything was smooth and the coffee tasted good! I handed over to the barista for the afternoon shift, briefed
People working on laptops, or sitting looking at their smartphones in a cafe is a common scene. A recurring conversation takes place in the coffee shop industry about whether coffee shops should provide wifi, power outlets, etc. with some arguing that if they do so it encourages customers to spend longer periods of time on the premises, but doesn’t necessarily encourage them
How can we be effective in the social marketing era? Do we really have to know all the secrets of online marketing in order to be successful? Yes and no! Let me explain: a café is a public place, where people go, not only to drink a coffee or to get it to go, but also to have a social
Did you start your coffee business because you wanted to work with coffee and make customers happy all day long? That’s a wonderful reason to open a cafe, coffee shop, or roasting business. But, it won’t help your coffee business in the long run. It won’t help you get customers day in and day out… Why? Well, there are plenty of businesses like yours
One of the leading figures in the coffee industry, James Hoffman, co-founder of Square Mile Coffee Roasters, has often thought about the changes taking place in the coffee industry, and has made predictions about what might happen in the future, on his blog Jim Seven. In March 2018, James published a video on his youtube channel of his talk from a Square Mile Coffee Roasters
One aspect of my research into the coffee shop industry is the extent to which the industry contributes to the development of ‘community’ – one element of this is exploring the activities of social enterprises in the industry, and how they contribute to different communities. The trend for social enterprises is an important feature of the coffee shop landscape, and
It is important for baristas to know how to make their coffee unforgettable. Dr Christopher Hendon, assistant professor at the University of Oregon, has experimented in ways to improve coffee quality with a group of baristas. As reported by the Daily Mail, it turned out that hard water is one of the key elements to look at if you wish
Recently we looked at the internet presence of around 1500 of London’s coffee shops and cafes. There are some truly stunning examples out there, beautifully designed, fabulous images, easy to navigate that made us want to stop what we were doing, jump in the car and go there! At the other end of the scale, there were some that were
Think about how we order meals, find a hotel, suggest a restaurant to friends, even how we take a coffee in some coffee shops, where we can skip the queue with a smartphone app. Our everyday consumer world has been disrupted beyond recognition. Again, look at consumers’ behaviour over the last few years and how they have embraced immediate communication and
Find out 5 steps to increase your customer experience. Learn about the importance of an integrated customer experience value chain and how to drive the results to increase your business.