Market analyses and reports on the coffee and coffee machine markets
Have you chosen to be present on Facebook, Twitter or Instagram because you thought you have to have an account on all those platforms? Or maybe even because other businesses out there also have accounts and pages there, too? The thing is, it is NOT about the best social network or the one that promises to give you tons of fans & followers. But it’s
In the last couple of decades, coffee industry has evolved significantly, therefore, local restaurants cannot serve standard cups of coffee and have to differentiate themselves from their competitors. Here’s a guide on how to turn your business into a profit generator.
First of all, you have to decide on what wish to offer. Whether it is a range of flavored Americano drinks or milk-based coffees, the right coffee machine will help to intensify or, on the contrary, diminish the real taste of your drink. [Sign in to continue]
Are you using Instagram for your cafe, coffee shop or roastery because you think you have to be on there…? Do you actually know if your customer base is active on Instagram? What kinds of people are following you on the photo and video driven platform? Before, make the check with the people already following you and see if these match the customer base of your coffee business.
Recently I took my car to my local garage for a MOT, the while-you-wait type, and while I was waiting, I needed to answer the call of nature. The garage itself was typical of these kinds of places, on an industrial estate on the edge of town. When I have had to avail myself of the facilities in these type
Cafés too have long been places of networking, in the UK the early coffee houses of the 16th century financial district in London acted as places where people would gather to learn about the news, debate current affairs, and network. In modern times the café for some people is also a place of work, either in solitude, or in a practice
Facebook can help you to turn fans into customers. This only works, though, if you manage to involve your fans, when done right. And I’m not only talking about getting Likes, Shares and Comments, but engaging and interacting with your online coffee community. Without the interaction of your fans, the Facebook algorithm will rank you lower and lower, your posts cannot be seen and your goal
Why some of the cafes and coffee shops are packed with customers every day of the week? Long queues of people patiently waiting for their cup of coffee, cappuccino or Flat White, while other places just can’t seem to get customers coming in even during busy times of the day…? You’re aware of these facts, that: providing quality with your products, consistent branding and messaging,
Driving into London last week we spotted what is a common sight. The Golden Arches of McDonald’s were shining brightly over a building site. The A40 at Acton it seems has a new fast food restaurant. The very first thing they did was to put up the sign. You see McDonald’s understand the importance of their sign, which is why
Did you know that newspapers, magazines and Blogs could help your coffee business to being seen by potential customers, too? And, I’m not talking about paying hundreds of dollars of your tight budget for media ads here. You don’t have to be canvassing for being present in one of your local newspapers, either… With some strategic thinking and tips, you
I found out recently thanks to a tweet from Bex, author of the coffee blog Double Skinny Macchiato, that ‘Latte Art’ is one of the new entries to the Oxford English Dictionary: “latte art: pictures of patterns made by skilfully pouring steamed milk onto the surface of a latte or similar coffee drink” It’s a sign that something which was