Market analyses and reports on the coffee and coffee machine markets
Do you know why customers go to the cafes around you and not yours? When creating a value proposition or USP for your specialty cafe, think of it as something that the cafes in your neighborhood can’t claim. Research your competitors inside and out, from their philosophy, to the types of baristas they have. You also need to know why customers are
We have just returned from a client with a bustling coffee shop that has been trading now for a little over two years. They have built up an excellent local reputation and have got through the inevitable hiccups of bedding down their new business. The problem is they are not making enough money. Like many seemingly busy coffee shops and
To be or not to be digital, that is the question. After surviving the long 4Ps period (Product, Price, Place, Promotion) and arriving in the internet era that boosted us into the 4Cs period (Customer/Consumer value, Cost, Convenience, and Communication), it’s time to combine online and offline interactions between companies and customers. If you bought some Facebook advertising for your
I know you won’t believe me, but please allow me to tell you a true story. We were two baristas at the same coffee serving pop-up event. I worked the morning shift and she did the afternoon shift. The organiser said everything was smooth and the coffee tasted good! I handed over to the barista for the afternoon shift, briefed
People working on laptops, or sitting looking at their smartphones in a cafe is a common scene. A recurring conversation takes place in the coffee shop industry about whether coffee shops should provide wifi, power outlets, etc. with some arguing that if they do so it encourages customers to spend longer periods of time on the premises, but doesn’t necessarily encourage them
How can we be effective in the social marketing era? Do we really have to know all the secrets of online marketing in order to be successful? Yes and no! Let me explain: a café is a public place, where people go, not only to drink a coffee or to get it to go, but also to have a social
Did you start your coffee business because you wanted to work with coffee and make customers happy all day long? That’s a wonderful reason to open a cafe, coffee shop, or roasting business. But, it won’t help your coffee business in the long run. It won’t help you get customers day in and day out… Why? Well, there are plenty of businesses like yours
One aspect of my research into the coffee shop industry is the extent to which the industry contributes to the development of ‘community’ – one element of this is exploring the activities of social enterprises in the industry, and how they contribute to different communities. The trend for social enterprises is an important feature of the coffee shop landscape, and
Think about how we order meals, find a hotel, suggest a restaurant to friends, even how we take a coffee in some coffee shops, where we can skip the queue with a smartphone app. Our everyday consumer world has been disrupted beyond recognition. Again, look at consumers’ behaviour over the last few years and how they have embraced immediate communication and
Find out 5 steps to increase your customer experience. Learn about the importance of an integrated customer experience value chain and how to drive the results to increase your business.