Market analyses and reports on the coffee and coffee machine markets
Nestlé SA is going to use Ethiopian-style beans for its coffee pods harvested in Brazil, in order to avoid the use of imported beans. As stated by Bloomberg, Nestle, in agreement with the Brazilian Government, plans to test three non-commercial varieties of bean (produced in its research centre in France), which will try to replicate Ethiopian coffee quality. The first
Have you ever thought about running a coffee company in Finland? Finns were named the top coffee consumer in the world in 2017 by the International Coffee Organization. Finland is known to consume a lot of coffee, at least 12kg per person every year (10 cups/day more or less), as reported by The Independent. A group of entrepreneurs is working to turn
Americans can’t live without coffee; and it seems that coffee consumption has reached its highest level since the 2012. As reported by Reuters, coffee is taking up a wider space in Americans everyday life and coffee and tea seem to be the most consumed beverages in the USA. Just take a look at these percentages from the National Coffee Association
Without a market, without knowing who you want to serve your coffee to, your Marketing messages will be shots in the dark. Every message about a new coffee arrival, new coffee drinks, new items on your menu… What ever you can think about when promoting your cafe, will be just messages sent out without pointing to a certain receiver. If you don’t know who
Change Please, a London-based social enterprise, is making a great impact on environmental and social life. As reported by The Independent, Change Please cups are 100% recyclable and its suppliers support local communities: in Peru, they help victims of domestic abuse and crossing over to Tanzania, their supplier helps people injured by landmines. In the UK, beans are roasted by
A new business model is taking form in small, independent coffee shops: the Pay-What-You-Want model. As reported by The Guardian, Metro Cafe (Santa Monica, California) has adopted this model and some people only pay one dollar for a coffee, when others can pay less or more. Going even further, people could also not pay at all! So, why do some
“It’s complicated!” You looked at the menu, feeling confused. The barista asked, “what can I get you?” And you replied, “what’s a yir-ga-cheffe chemex? The barista used the next 5 mins to explain what chemex, filter coffee, yirgacheffe was and blah blah blah… But deep down in your mind, you were thinking: I just wanted a simple coffee. All of you must have experienced this
The Eastern European coffee market seems to be a growing business, as reported by Bloomberg. This market is entirely dominated by Poland and Russia and it has increased its percentage share up to 5.3 percent, compared with only 1.8 percent in western Europe. Caffè Nero, a UK-based coffee chain, has at least 58 stores and plans to open at least
Last month, Jennifer Ferreira, a researcher in the Centre for Business in Society at Coventry University and Opinion Leader at CoffeeBI, gave a guest lecture at Leiden University in the Netherlands to talk about the coffee shop industry, recycling and the circular economy. The lecture focused on exploring the implications of the rapid growth of the coffee shop industry for
Coffee is a very productive and important business, however it can cause several problems with the environment: according to The Guardian, they propose a two key-points guide for the green coffee business. The most important thing to do is to choose ethical brands with certification bodies like the Rainforest Alliance and Fairtrade Australia New Zealand which make sure that the