Month: March 2018

Nestlé Recreates Ethiopian Beans In Brazil

Nestle Recreates Ethiopian Beans In Brazil

Nestlé SA is going to use Ethiopian-style beans for its coffee pods harvested in Brazil, in order to avoid the use of imported beans. As stated by Bloomberg, Nestle, in agreement with the Brazilian Government, plans to test three non-commercial

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Coffee in Finland: A Growing Market

Coffee in Finland: a growing market

Have you ever thought about running a coffee company in Finland? Finns were named the top coffee consumer in the world in 2017 by the International Coffee Organization. Finland is known to consume a lot of coffee, at least 12kg per

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American Coffee Consumption Reaches Its Highest Rate Since 2012

American Coffee Consumption Reaches Its Highest Rate Since 2012

Americans can’t live without coffee; and it seems that coffee consumption has reached its highest level since the 2012. As reported by Reuters, coffee is taking up a wider space in Americans everyday life and coffee and tea seem to

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Why Is It Important To Know Your Customer?

Why Is It Important To Know Your Customer?

Without a market, without knowing who you want to serve your coffee to, your Marketing messages will be shots in the dark. Every message about a new coffee arrival, new coffee drinks, new items on your menu… What ever you can think

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Change Please: Produce Coffee And Employ Homeless People

Change Please: Produce Coffee And Employ Homeless People

Change Please, a London-based social enterprise, is making a great impact on environmental and social life. As reported by The Independent, Change Please cups are 100% recyclable and its suppliers support local communities: in Peru, they help victims of domestic

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Would You Let Your Customers Choose Their Own Coffee Price?

Would You Let Your Customers Choose Their Own Coffee Price?

A new business model is taking form in small, independent coffee shops: the Pay-What-You-Want model. As reported by The Guardian, Metro Cafe (Santa Monica, California) has adopted this model and some people only pay one dollar for a coffee, when

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Instant Coffee, A New Channel To Promote Specialty Coffee?

Instant Coffee, A New Channel To Promote Specialty Coffee?

“It’s complicated!” You looked at the menu, feeling confused. The barista asked, “what can I get you?” And you replied, “what’s a yir-ga-cheffe chemex? The barista used the next 5 mins to explain what chemex, filter coffee, yirgacheffe was and blah blah blah… But deep

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Eastern Europe: A Growing Business For Coffee Chains

Eastern Europe: A Growing Business For Coffee Chains

The Eastern European coffee market seems to be a growing business, as reported by Bloomberg. This market is entirely dominated by Poland and Russia and it has increased its percentage share up to 5.3 percent, compared with only 1.8 percent

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How The Coffee Industry Has Been Engaging With The Circular Economy

How The Coffee Industry Has Been Engaging With The Circular Economy

Last month, Jennifer Ferreira, a researcher in the Centre for Business in Society at Coventry University and Opinion Leader at CoffeeBI, gave a guest lecture at Leiden University in the Netherlands to talk about the coffee shop industry, recycling and

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Two Key-Points To Bear In Mind For The Green Coffee Business

Two Key-Points To Bear In Mind For The Green Coffee Business

Coffee is a very productive and important business, however it can cause several problems with the environment: according to The Guardian, they propose a two key-points guide for the green coffee business. The most important thing to do is to

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