Month: June 2018

Why it’s Important to Know Who’s Sharing the Local Coffee Market with You

Why is Important to Know Who’s Sharing the Local Coffee Market with You

Do you know why customers go to the cafes around you and not yours? When creating a value proposition or USP for your specialty cafe, think of it as something that the cafes in your neighborhood can’t claim. Research your competitors

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Everything You Need To Know for your Coffee Business

Everything You Need To Know for your Coffee Business

Do you ever think about how much coffee people drink? Here are some facts, trends and industry statistics you should know. People spend approximately $40 billion on coffee annually. Coffee lowers the risk of Type II diabetes and liver disease. A

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Thinking about the “Waves of Coffee”

Thinking about the ‘Waves’ of Coffee

Weeks ago, I was giving a lecture on the economics of the coffee industry as part of an international business module. At one point, I ended up discussing the so-called ‘waves of coffee’ and how they relate to the way

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Will Automation Take Over for the Baristas?

Will Automation Take Over for the Baristas?

Will automation take over for the baristas or will it take them to the next level? A view on running efficient coffee business without losing the passion for the product. As third wave coffee becomes increasingly prevalent, customers with a

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Coffee Houses in Europe: How Can you Define the Best One?

Coffee Houses in Europe: How Can you Define the Best One?

The history of coffee houses in Europe were developed with the arrival of coffee, a new and delicious drink able to wake up people’s imagination and strength. From wine, the typical drink of pubs, which slows down ideas and conversation, everything changed with the introduction of coffee, a new dynamic and active drink. Europe is covered by different coffee houses, such as the Danish Coffee Collective or Caffè Florian, but where you can drink the best coffee?

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Penny Wise and Pound Foolish: The Mistakes of a Bustling Coffee Shop

The Mistakes of a Bustling Coffee Shop

We have just returned from a client with a bustling coffee shop that has been trading now for a little over two years. They have built up an excellent local reputation and have got through the inevitable hiccups of bedding

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Is your Coffee Business in the Marketing 4.0 Era?

Is your Business in the Marketing 4.0 Era?

To be or not to be digital, that is the question. After surviving the long 4Ps period (Product, Price, Place, Promotion) and arriving in the internet era that boosted us into the 4Cs period (Customer/Consumer value, Cost, Convenience, and Communication),

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Barista & Farmer: The Winner is… Diego Campos!

Barista & Farmer: The Winner is... Diego Campos!

Diego Campos, 28 years old colombian talent, former national barista champion in 2014 and 2016, is the winner of the fourth edition of Barista & Farmer, the only talent show dedicated to coffee culture, created by Francesco Sanapo, multiawarded barista

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The Influence of Barista Attire on Perceived Coffee Tastes

The Influence of Barista Attire on Perceived Coffee Tastes

I know you won’t believe me, but please allow me to tell you a true story. We were two baristas at the same coffee serving pop-up event. I worked the morning shift and she did the afternoon shift. The organiser

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Coffee Shops: Is Fair to Reduce the Use of Wifi?

Coffee Shops_ Is Fair to Reduce the Use of Wifi

People working on laptops, or sitting looking at their smartphones in a cafe is a common scene. A recurring conversation takes place in the coffee shop industry about whether coffee shops should provide wifi, power outlets, etc. with some arguing that if

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