The European market is a highly knowledgeable one, but most European coffee consumers cannot tell the quality difference in products. So, where are consumers driving their preferences?
Coffee Trends, What Are The Preference of The Europeans?

CONTACT COFFEEBI: ASK FOR AN ANALYSIS | OTHER REQUESTS
A few years ago, a lot of natural coffees were defined as fermented ones. Today, the cursor moved to accept more natural processes and therefore, natural coffees. Flavours are described as “complex” in opposition with “clean cup” for the coffees processed with the washed method.
Sign up to read more…
Australia, a country known only for Kangaroos and koala bears, has become one of the biggest consumers of coffee.
Australians have a real love for coffee, they have their favourite style, shop, barista and are now spreading their culture across the globe.
The United States has become the largest consumer of coffee across the globe.
The widespread of chains such as Starbucks and their popularity among millennials helped develop the modern American coffee culture and in the last years the consumers of coffee are getting younger and younger, starting at 14 years of age for the youngest Millennials. The coffee craze is also starting earlier in life.
[Sign up to continue]