Category: Baristas & Coffee Shops

Why You Should Consider Renting a Coffee Machine

More than half of adults in America drinks coffee, with an average of 3.1 cups per day. Nowadays, Starbucks is on every street corner and many cafes offer coffee in takeaway cups for a small price. If you lack a coffee machine in your office, employees will defer from work to get their caffeine fix at one of their local coffee shops.

Every office needs to have a coffee machine to cater to every employee’s caffeine needs, and keep them from roaming out of the office. It is not only necessary to keep your coffee-drinking employees happy, it also is proven to increase productivity. Coffee has become indispensable in the workplace, but investing in a coffee machine can be quite expensive. [Sign in to continue]

3 Limits of Your Paper Loyalty Card

Loyalty programs are a must and a well-established practice in the everyday commerce of shops and nowadays most coffee shops and restaurants propose a simple strategy based on 10 stamps for 1 free product. Nothing more effective than that, isn’t it? But in a so crown world, are you sure this strategy is still valid? Let’s consider 3 troubling points

Coffee Shops: Winter, Spring, Summer or Fall

All you’ve got to do is change! With apologies to James Taylor, in his timeless favourite, ‘You’ve got a Friend’. Each season moves along with the complete certainty that nature brings. You know yourself that in the summer you will eat and drink differently than in the winter. Over the last few weeks, the big coffee chains have all launched

What You Need To Check Before Buying A Coffee Machine

When buying a coffee machine you need to consider a few factors to ensure the machine caters to your needs. Depending on what you will use the machine for, whether it’s for the home, an office, or for your restaurant or cafe, you will need to ensure that the machine can meet your demands. Go through this checklist before making

Relationship Marketing For My Coffee Shop, What On Earth Is It?

Developing long-term relationships is as difficult as developing a long-term relationship with your partner. You need to always be attractive, comprehensive, attentive and caring your customers. The biggest coffee shop chains typically invest the most in carrying out sophisticated relationship marketing campaigns, in a strategy that affects every department with a client facing purpose (sales, customer service, shipping, etc.). But how

Let’s Take Care of the Social Media Pages for Your Coffee Business

You’re too busy to take care of social media yourself? You might also know that there’s at least some time investment necessary to take care of your pages and accounts on social media. But you’re still struggling, if you should be hiring someone external, maybe even a social media expert, for supporting you with social media? Why social media? Unfortunately not enough

3 Tips For Your Coffee Shop Loyalty Program

Are you setting up a new loyalty program for your coffee shop? This is a good opportunity to retain your customers.

3 Steps to Manage Social Media For Your Coffee Business

We all have our own profile on Social Media, be it Facebook, Instagram or even Twitter. It’s nice to chat with friends and family and staying in touch with like-minded coffee people and other professionals around the globe. But, managing a business page on Facebook or a business account on Instagram is something totally different. There seem to be so many things to keep in mind that can be overwhelming. Especially

The Science for a Perfect Coffee

In order to make the perfect cup of coffee it’s important to know some pieces of advice about the science involved. The info-graphic below, realised by Aqua Cure, outlines some of the most important scientific explanations behind coffee making.

How do Cafes Use Social Media to Stand Out From the Crowd?

How do cafes use social media to stand out from the crowd if everyone is posting about coffee? The Cat and Cloud podcast touched on some of the issues related to cafes and social media. They raise the point that in some cases the image a cafe projects of itself online is not necessarily the same as what you would experience in