Tag: Coffee Culture

Cameroon’s Festicoffee 2017 Promoted Local Consumption

Cameroon’s Festicoffee 2017 Promoted Local Consumption

According to Cameroon Tribune, the fifth edition of Cameroon’s National Cocoa and Coffee Board, NCCB, Festicoffee took place at the Yaounde Multipurpose Sports Complex with about 200 participants from different sectors of the industry in Cameroon. This year’s activities was based on the promotion of instant coffee as well as a show case of other coffee-based products. The event that

Coffee Shop Culture in Australia

Coffee Shop Culture in Australia

‘In Australia, coffee isn’t fuel for work – it’s a way of life’.  Milkman (2016).

While coffee may be a global commodity, and coffee shop cultures have emerged across the world, each country tends to have its own flavour of coffee shop culture, each with their own histories, influenced by the movement of people and commodities around the globe. A particularly interesting case is Australia, described as the world’s ‘coffee capital’ by Perfect Daily Grind, which has a well-established coffee shop culture where the independent coffee shop dominates the landscape.  It has been argued that Australian coffee culture has now achieved an important status representing “time out” warmth, intimacy and sophistication, with baristas representing cultural icons [Sign in to continue]

Exploring Coffee Shop Culture in Russia

Exploring Coffee Shop Culture in Russia

Russia is a country more frequently associated with a tea drinking culture which dates back hundreds of years. While the hot drinks market in Russia is still dominated by tea, the consumption of coffee is one the rise, with the consumption of fresh coffee being the main driver (ICO, 2015).  The coffee market was valued at around $2.5 billion in 2014 compared to around $4 billion for tea (USDA 2014).

‘Specialty coffee is new in Russia; until just 20 years ago, any form of coffee had been considered a luxury reserved for the elite and was far beyond the reach of average consumers. Today, half of all coffee consumed is still soluble (instant) coffee, making it one of the biggest markets for Nescafe in the world. The other half of is a hodgepodge of commodity and specialty coffee’ [Sign in to continue]

Congolese Coffee Beans Attract the Specialty Coffee Sector’s Attention

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Congolese coffee beans  are attracting the Specialty  Coffee sector’s attention as reported by thelocalafricanews.com. As the specialty coffee sector sees growth, exporters, retailers and roasters keep looking for new grounds in hope to discover ever better tasting coffee beans. But discovering newer grounds also mean taking risks of entering world regions that have been politically unstable for several years now and

Korea: The Coffee Republic

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Everyone, I suppose, knows the song “Gangnam style” the K-pop single by the South Korean rapper Psy that on December 2012 became the first YouTube video to reach one billion views. Well, this song satirized “a classy girl who know how to enjoy the freedom of a cup of coffee”. In these words, all what is going on in South Korea: Coffee has become a powerful indicator of class status symbol. Moreover, coffee is the number one beverage in the country (53% of the total drink market) and has even surpassed the demand for “kimchi”, South Korea’s national dish (according to a study by the International Business Times).

On average, the study showed, South Koreans drink coffee 12.2 times per week; they eat “kimchi”, a mix of fermented vegetables that has been a part of the Korean diet since the 1500s, 11.9 times per week and white rice only 6.9 times per week. To drink a fresh bean coffee is not always cheap. In Seoul, a “cup of Joe (COJ)” is more expensive than in the U.S. (about $3.80 against $2.25 on average).[Sign in to continue]