Market analyses and reports on the coffee and coffee machine markets
We all have our own profile on Social Media, be it Facebook, Instagram or even Twitter. It’s nice to chat with friends and family and staying in touch with like-minded coffee people and other professionals around the globe. But, managing a business page on Facebook or a business account on Instagram is something totally different. There seem to be so many things to keep in mind that can be overwhelming. Especially
How do cafes use social media to stand out from the crowd if everyone is posting about coffee? The Cat and Cloud podcast touched on some of the issues related to cafes and social media. They raise the point that in some cases the image a cafe projects of itself online is not necessarily the same as what you would experience in
Have you chosen to be present on Facebook, Twitter or Instagram because you thought you have to have an account on all those platforms? Or maybe even because other businesses out there also have accounts and pages there, too? The thing is, it is NOT about the best social network or the one that promises to give you tons of fans & followers. But it’s
Facebook can help you to turn fans into customers. This only works, though, if you manage to involve your fans, when done right. And I’m not only talking about getting Likes, Shares and Comments, but engaging and interacting with your online coffee community. Without the interaction of your fans, the Facebook algorithm will rank you lower and lower, your posts cannot be seen and your goal
Why some of the cafes and coffee shops are packed with customers every day of the week? Long queues of people patiently waiting for their cup of coffee, cappuccino or Flat White, while other places just can’t seem to get customers coming in even during busy times of the day…? You’re aware of these facts, that: providing quality with your products, consistent branding and messaging,
Did you know that newspapers, magazines and Blogs could help your coffee business to being seen by potential customers, too? And, I’m not talking about paying hundreds of dollars of your tight budget for media ads here. You don’t have to be canvassing for being present in one of your local newspapers, either… With some strategic thinking and tips, you
Do you think setting up a website and/or Social Media accounts on Facebook, Instagram or Twitter is enough to being found by your customers? Sure, if your customers already know what and who (your brand name) they are looking for, it should be easy for them to find you. But, given the fact, they don’t know you, yet, how can
This is a free Live training for coffee professionals that are using Facebook for their coffee businesses already, but that are having troubles to getting fans or are wondering how they can get more Likes, comments & shares from their fans. If you are super busy with your daily business and you can’t seem to squeeze in time for taking
Imagine yourself being on the other side of the counter for a moment. Put yourself back in the shoes of a customer again. Step aside from being an owner/manager of a coffee shop. What makes you feel comfortable being in that certain coffee shop? Why do you choose that very coffee shop over others given the fact all of them
How to create engaging content for Facebook and Instagram This article is all about how to create great content that engages your online coffee community on Facebook and/or Instagram. We’ve all seen them, posts on Social Media with Latte Art or the ‘Food offer of the day’ or ‘New coffee arrivals’. Don’t get me wrong, there are beautiful photos out