Tag: Competitive scenario

China, One Of The Biggest Coffee Consumers In The World

Coffee Houses And Consumers In China: A Brief Look

China is best known as a tea-drinking country, but, in the last few years, it has become one of the largest coffee consumers in the world, when speaking of the emerging countries.  In particular, coffee consumption has grown among young Chinese professionals. According to coffee market analyses reported by www.chinabgao, the growth rate of coffee consumption in China is around 

Blockchain: How Power Relations in the Coffee Chain are Changing

Blockchain Coffee

The coffee bean is one of the world’s most valuable agricultural products from the tropics: it’s worth over $100 billion worldwide. The coffee chain is characterised by a huge difference between production and consumption: on one side we have 25 million small farmers producing 80% of the world’s total coffee supply, for less than $2 a day, on the other side we have the “Big Four” coffee roasting companies – Kraft, P&G, Sara Lee and Nestle – buying about 50% of the coffee produced worldwide. This make the relation between buyers and producers in the coffee chain [Sign in to continue]