At the end of 2017 Belorussian watch plant Luch decided to make great coffee its new marketing strategy and opened a coffee shop right next to the brand’s store on the first floor of the plant’s main building in Minsk. According to marketing.by, the idea originated from the image of a traditional bookshop where customers can also buy a cup of coffee
Tag: Competitive scenario
The Russian Coffee Market Showed Growth in 2017
The Russian coffee market is still considerably young, and one of the reasons is that Russia is traditionally a tea drinking country. Still, due to the globalization process and coffee culture expansion, Russia is rapidly developing its taste for coffee and nearing European and American standards for coffee consumption. The year 2017 has become indicative in this aspect: coffee consumption has
Romania: The development of the 5 to Go Coffee Shop Chain
5-to-Go coffee shop chain in Romania is in constant and exceptional development. Its owner, Radu Savopol, has the goal to expand his business, resulting in 5 to go coffee shops found in 70 locations nationwide, and by the end of 2018 it will approach 100 units.[user_id] The 5 to go chain encompasses 65 locations, and it is visited by approximately 220,000
Dunkin’ Donuts Considering a Name Change
A change in the name is expected for Dunkin’ Donuts reports Fortune.com. It isn’t official yet, but next year we might be calling them just “Dunkin”. After dropping off the donuts, does the company still plans to stay associated with any food commodity, you may ask. Answer is Coffee! This doesn’t mean the brand is going to stop selling doughnuts
Coffee Sales Tax Suit Against Dunkin’ Donuts Called Off by the Court
First week of June 2017, Dunkin’ Brands, Inc. was released of the law suit filed against them in the 2nd Circuit which affirmed the District Court’s adjournment reports Forbes.com. The charges were piled up against them by Thomas Estler, Blake Ruehrwein, and Steven Park who claimed “that they had wrongfully been charged sales tax in violation of New York state
FDA Has Found Undeclared Ingredients in Yet Another Herbal Coffee
It is third time in two years that FDA has found undeclared ingredients in yet another herbal coffee, this time its “New of Kopi Jantan Tradisional Herbs Coffee” and the company Bestherbs Coffee is calling back its product that it sold during a period of June 2014 to June 2016 – as reported by Forbes.com. One of the undeclared substance
Norwegian Røst Coffee Roaster
According to dailycoffeenews.com, one of numerous inventions that were presented at the World of Coffee event in Budapest is the Røst Sample Roaster, a new machine which was designed and created in Norway. RØST is the elegant roaster that won the prize for the Best New Product in the Technology category. Combining innovative design and technology, Sverre Simonsen and his brother Trond Simonsen invented the
The EtzMAX Grinder and The Etzinger Mechanism
According to dailycoffeenews.com, Christian Etzinger, an engineer from Austria, got the idea of designing a coffee grinder in which the inner burr remains fixed and a motor-driven ring burr spins around it, which is opposite to the norm of a stationary ring burr and motor-spun cone burr. After many years spent on developing the mechanism and working with Baratza, Etzinger has
How to Grow Your Audience on Instagram
Are you using Instagram for your cafe, coffee shop or roastery because you think you have to be on there…? Do you actually know if your customer base is active on Instagram? What kinds of people are following you on the photo and video driven platform? Before, make the check with the people already following you and see if these match the customer base of your coffee business.
The Fully Automatic Gaggenau Espresso Machine
According to designboom.com, the coffee market is growing bigger, consumers are seeking more authentic approaches to enjoying their coffee with distinct focuses on taste and smell and they are more demanding concerning the strength, length and the temperature of their favorite beverage – coffee. In order to fulfill these aesthetic coffee connoisseurs’ wishes, GAGGENAU – the leading brand for luxurious home appliances – presented the fully