Market analyses and reports on the coffee and coffee machine markets
Although Russia is among the largest coffee importing countries in Europe, the demand for Arabica has been growing steadily mainly due to the development of the Russian coffee industry as well as the reduction of import duties on green coffee imports after Russia joined the World Trade Organization in 2012. Imports of the Robusta variety are significantly higher than Arabica.
The Eastern European coffee market seems to be a growing business, as reported by Bloomberg. This market is entirely dominated by Poland and Russia and it has increased its percentage share up to 5.3 percent, compared with only 1.8 percent in western Europe. Caffè Nero, a UK-based coffee chain, has at least 58 stores and plans to open at least
Coffee Like, a chain of coffee bars, has introduced a new service to the coffee-to-go market in Russia. According to readovka.ru, the coffee shop offers its customers an opportunity – anyone can gift a cup of coffee to a friend, even if the sender does not live in the same city as the recipient. By entering the company’s site, anyone
The Ukrainian branch of Russia’s largest coffee chain, Coffee House, did not succeed in finding a buyer for its assets and had to cut the number of coffee shops. Previously, the Ukrainian chain included 17 sites, but now only four coffee shops operate under this brand in Kyev, according to biz.liga.net. The expected deal value was between $2 and $3 million.
At the end of 2017 Belorussian watch plant Luch decided to make great coffee its new marketing strategy and opened a coffee shop right next to the brand’s store on the first floor of the plant’s main building in Minsk. According to marketing.by, the idea originated from the image of a traditional bookshop where customers can also buy a cup of coffee
The Russian coffee market is still considerably young, and one of the reasons is that Russia is traditionally a tea drinking country. Still, due to the globalization process and coffee culture expansion, Russia is rapidly developing its taste for coffee and nearing European and American standards for coffee consumption. The year 2017 has become indicative in this aspect: coffee consumption has
According to buybrand.ru, coolidea.ru and rambler.ru, Shokoladnitsa, the largest franchise coffee chain in Russia, keeps moving across the CIS countries. The company has reached an agreement to enter Kyrgyzstan market under the brand name. According to Maksim Trubnikov, the head of the franchising department, the new partner in Kyrgyzstan plans to open five places in Bishkek, the capital city, within the next three years.
According to rbc.ru, in 2016 the sales volume in Russian coffee market increased by 1.2% while the year before the volume reduced by 0.5%. Among the main reasons of this change specialists name the promotions and the fact that Russians are turning away from tea. The tea sales are decreasing the second year in a row.
According to Nielsen retail audit covering the period from February 2016 to January 2017, the main share belongs to instant coffee [Sign in to continue]
According to interfax.ru, Starbucks is launching a new format of coffee service in Russia. Ten Starbucks On the Go points will appear in Otkritie bank departments in Moscow by the end of March. The format of self-service Starbucks stations exists in many countries around the globe. You can buy on-the-go coffee at gas stations, supermarkets, airports, etc. A local movie
Russia is a country more frequently associated with a tea drinking culture which dates back hundreds of years. While the hot drinks market in Russia is still dominated by tea, the consumption of coffee is one the rise, with the consumption of fresh coffee being the main driver (ICO, 2015). The coffee market was valued at around $2.5 billion in 2014 compared to around $4 billion for tea (USDA 2014).
‘Specialty coffee is new in Russia; until just 20 years ago, any form of coffee had been considered a luxury reserved for the elite and was far beyond the reach of average consumers. Today, half of all coffee consumed is still soluble (instant) coffee, making it one of the biggest markets for Nescafe in the world. The other half of is a hodgepodge of commodity and specialty coffee’ [Sign in to continue]