Are Italians and British changing their coffee habits?

In recent years, there was a rapid change in the traditional coffee habits of European people. European, indeed, prefer coffee pods. The change has been radical, especially in the Italians’ habits that traditionally are considered a people of moka lovers. This change of habit, as Varesenews states, is a direct consequence of the fact that today, with a coffee pod, people can have the same quality and taste of moka-brewed product in a much shorter time, which is more compatible with today’s fast-paced life.

Moreover, pods are already prepared and single-use, and the opening of specialty shops for pods and capsules has eased this new trend into Italian people’s habits, as well as the variety of the blends to choose from and the relatively low price for original and brand name pods.

But pods aren’t popular only in Italy, they are becoming a worldwide favourite. Bloomberg tells us that among ready to drink, ground and instant, coffee pods have been hitting a growth sprout among Nestlé’s sales, going from the 8% recorded between 2016 and 2017 to the expected-to-be 33% at the end of 2022.

With such a chokehold on the market, it’s not a surprise that even The Telegraph foresees pods will eventually take the place of instant coffee:

“A recent study from Kantar World panel revealed supermarket pod sales – including brands such as Nespresso, Tassimo and Dolce Gusto – will soon overtake standard roast and ground coffee after an increase of 29.5 per cent over the last 12 months, bringing sales to £137.5 million. During the same period, sales of roast and ground varieties rose by only 2.5 per cent to £167million.”

As more and more people change to pods over instant, the more the pod market will grow and the more people will also have a pod machine at home. For reference purposes, the source above furtherly states that 17% of British citizens already own a machine and that 19% are interested in owning one.

The recent growth of coffee pod consumption has highlighted another problem: how to recycle coffee pods.

In most recent years different methods have been utilised to solve this problem, some of them very original as the refillable pod. It is a new and more eco-friendly alternative. As reported by Dday.it, this pod, instead of being made with aluminum or plastic, is made of steel and can be used indefinitely. But will it be sufficient to solve the pollution problems coming from coffee pods?

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Arianna Moreschini

Arianna is a student at the Universtity of Macerata’s Humanistics Department.  In 2018, She passed the Cambridge IELTS exam, passing with a Band 8 score. She took her first baby steps in the world of article writing, tourism advertisement and translation.

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