Market analyses and reports on the coffee and coffee machine markets
In an increasing number of countries, the pandemic has led to restrictive containment measures that have involved the closure of industries and commercial activities, restrictions on people’s freedom of movement, rules of social distancing and incentives for remote-working. The main effect in the short-term has been the collapse of away-from-home consumption and an initial increase in purchases through supermarkets and
According to the International Coffee Organization (ICO), out-of-home coffee consumption is decreasing significantly as a growing number of countries are adopting a full or partial lockdown to contain the Coronavirus outbreak. While coffee trading and serving remain frozen, in some parts of South East Asia and Pacific the coffee market remains resilient as consumers are finding new and innovative ways
Which are the different types of coffee in demand and how can you create your little extra touch in order to acquire competitive advantage in the market?
Coffee shops use many ways to engage their clients. One of that are loyalty cards distributed by baristas. But what is the destination of those paper cards?
Find out what are the points to keep in mind when you choose a coffee grinder, whether integrated or separated one, according to your needs.
Will automation improve the quality and consistency of coffee – such that the role of barista will disappear? And what will be the new role that the coffee shops will play?
There are different ways to prepare coffee and choosing the brewing method will never be easer. How do you know which method is the best?
These infographic tries to shed light on these different coffee brewing methods.
Customers often ask “Is it worth to pay extra for just a cup of coffee?”
Many customers ignore the fact that a cup of specialty coffee has much more value than they may see it on the outside. It’s a work of a collective craftsmanship which has a lot of hard work behind the scene. So, your customers should understand what they are paying for, when they are enjoying a cup of ‘expensive’ coffee.
Coffee is one of the most competitive industries in the country, and with corporate giants seemingly dominating the market. But, there are plenty of ways to get a leg up, and boosting customer loyalty is one of them.
How much do you think a barista invests in marketing? According to research conducted by Barista Magazine, 70% of bar owners invest less than $100 per month in marketing in the United States and this is likely lower in Europe. The problem is not only the lack of investment but more the lack of ideas and concentration on marketing for