Tag: Marketing

5 Steps to Set Up a Barista Training Program

How to establish a barista training program? Here are 5 steps to do so:
Number 1: Form your C-team
That’s mean you first need a coffee experts team of people – Coffee Team. The team should consist of a group of members who are responsible to coffee quality assurance, coffee education and research & development. These people are the engine of your coffee business. They will be in touch with the latest trend of the coffee world and build up proper trainings for your barista.
Apart from that, the team serves a symbolic meaning to your barista team. They will have a group of people to look up to, which helps to create a better learning environment in the company.
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The Importance of a Training Program for Your Barista Trainees

Many cafe owners invest significantly into the actual products instead of the barista. But the naked truth is without a good barista, you can never win.

4 Mistakes You’Re Still Making On Facebook For Your Coffee Business

Should you still be using Facebook for your coffee business, is there not much happening on your Facebook page? Not many followers have joined your page recently; your posts seem to be ignored by your audience. Yes, there’s this Facebook algorithm going on, that tends to choose what content to show to your fans and which not. But there are also four things that you still might be doing

Russia: An Online Service To Have A Coffee

Coffee Like, a chain of coffee bars, has introduced a new service to the coffee-to-go market in Russia. According to readovka.ru, the coffee shop offers its customers an opportunity – anyone can gift a cup of coffee to a friend, even if the sender does not live in the same city as the recipient. By entering the company’s site, anyone

London Coffee Shops Go Green and Get More Guests

An innovative new scheme that gets coffee shops new customers and promotes environmental awareness is launching in London in February 2018. When working with Coffee Shop and Cafes to get more customers one of the most successful strategies is using ‘joint ventures’ or cross promotions. By working with non-competitive businesses whose customers or staff are similar to yours you can soon

3 Limits of Your Paper Loyalty Card

Loyalty programs are a must and a well-established practice in the everyday commerce of shops and nowadays most coffee shops and restaurants propose a simple strategy based on 10 stamps for 1 free product. Nothing more effective than that, isn’t it? But in a so crown world, are you sure this strategy is still valid? Let’s consider 3 troubling points

Coffee Shops: Winter, Spring, Summer or Fall

All you’ve got to do is change! With apologies to James Taylor, in his timeless favourite, ‘You’ve got a Friend’. Each season moves along with the complete certainty that nature brings. You know yourself that in the summer you will eat and drink differently than in the winter. Over the last few weeks, the big coffee chains have all launched

Relationship Marketing For My Coffee Shop, What On Earth Is It?

Developing long-term relationships is as difficult as developing a long-term relationship with your partner. You need to always be attractive, comprehensive, attentive and caring your customers. The biggest coffee shop chains typically invest the most in carrying out sophisticated relationship marketing campaigns, in a strategy that affects every department with a client facing purpose (sales, customer service, shipping, etc.). But how

Let’s Take Care of the Social Media Pages for Your Coffee Business

You’re too busy to take care of social media yourself? You might also know that there’s at least some time investment necessary to take care of your pages and accounts on social media. But you’re still struggling, if you should be hiring someone external, maybe even a social media expert, for supporting you with social media? Why social media? Unfortunately not enough

3 Tips For Your Coffee Shop Loyalty Program

Are you setting up a new loyalty program for your coffee shop? This is a good opportunity to retain your customers.