Market analyses and reports on the coffee and coffee machine markets
Every generation of consumers has left a mark in modern history, signaling the end of yet another generational recharge. What is the mark that the Gen Z will leave on the coffee market?
Coffee has become so popular in Northern Europe that all Scandinavian countries consider it their national drink. The coffee served in all the Nordic Area see the strong presence of independent coffee shops. Learn more
On South of Europe, the approach to consuming coffee varies greatly depending on the country, although there are plenty of similarities shared within the southerners. Spaniards prefer having long chats while sitting down, Italians and Portuguese drink little coffee at multiple times during the day, Greeks have inherited quite the technique from their old Turkish’s friends. Learn more…
Australia, a country known only for Kangaroos and koala bears, has become one of the biggest consumers of coffee.
Australians have a real love for coffee, they have their favourite style, shop, barista and are now spreading their culture across the globe.
The United States has become the largest consumer of coffee across the globe.
The widespread of chains such as Starbucks and their popularity among millennials helped develop the modern American coffee culture and in the last years the consumers of coffee are getting younger and younger, starting at 14 years of age for the youngest Millennials. The coffee craze is also starting earlier in life.
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Turkey has a long-established coffee culture with a rich history that has become ingrained in many elements of Turkish culture. Deemed so important in 2013 UNESCO inscribed Turkish coffee culture and tradition into the list of Intangible Cultural Heritage of Humanity.
Consumption of coffee in Turkey for 2017 was still relatively low compared to many European countries but Turkey has experienced a growth in many coffee shop chains over recent years, including the global giant Starbucks and its competitors.
In China, some market conditions are different. A low number of coffee shops compared to the population, especially in large towns, and the boost in coffee consumption (at two-digits) in particular out of home.
The hot coffee delivery is, therefore, a new opportunity to satisfy the large coffee demand.
At the moment, there is no available data to see if the delivery system will be appreciated by customers, the fact is that the giant coffee chain Starbucks is also moving towards signing a partnership with Alibaba, China’s largest online retailer, to launch delivery services in September. The new deal will see Starbucks integrate a “virtual store” in online shopping and payment apps.
The hot coffee delivery model, launched by the Chinese company Luckin, is fueling the debate among operators: May this new model change coffee habits?
As explained by Qian Zhiya, Luckin Coffee founds its business model starting from some weak points of coffee shops in China: high prices and lack of presence. “In western countries, the price of a cup of coffee consists of only 1/1,000 of people’s monthly income. In contrast, it is almost 1/100 for people living in China”. “Also, the number of coffee shops in the mainland is very limited. As opposed to Taiwan, where the population of 23.5 million enjoys over 5,000 CITY CAFE shops (a brand launched by 7-Eleven), there are only 300 Starbucks stores in Beijing, a city populated with 29 million people”. Find out more about Luckin.
According to the National Coffee Association (NCA), the percentage of Americans drinking coffee every day has risen from 57% to 62% over the past year. Now that is quite an impressive increase! Another factor that has caused this increase was the media attention surrounding a study on coffee consumption published in the journal Annals of Internal Medicine in August 2017. It was the largest ever study based on coffee and mortality which involved more than 520,000 people in 10 European countries. The results were quite dumbfounding, as it concluded that drinking more coffee could significantly improve a person’s life expectancy.
So what has caused this surge to happen?
When you think of Argentina, your mind may go to Mate, a traditional caffeine-infused beverage that was first consumed by the indigenous population, and that is very popular in South America. But, although Mate is considered the official national beverage, coffee is one of the other drinks that takes a central role in Argentinian life. In Argentina, coffee is not only