Market analyses and reports on the coffee and coffee machine markets
It is becoming essential, to use a good quality coffee bean, to have a tasting session of brewed coffee. This is called “cupping” and it was a common industry practice in the United States in the 1800s. As reported by The Independent, there are a few key points to keep in mind when performing a cupping session. The first is
So, what then? How can we make great decisions in business and in life if we don’t focus on our objectives? Tim Ferriss encourages us to fully envision, and write down, our fears in detail, in a simple but powerful exercise he calls “fear-setting”. This practice can help you thrive in high-stress environments, and take risks in business. Many gurus tell
Do you sometimes think that you don’t need to do marketing for your cafe, coffee shop or roasting business? Would you rather spend your tight budget on more important stuff like equipment, coffee gear, hiring skilled staff, etc.? You’re right, these things are important. The thing is, building a coffee business and competing based on great coffee alone, won’t bring customers in in the long run.
It certainly seems it’s a good time to close one if you are Jamies Italian – 12, or Byron Burgers -20 or Prezzo – 100 or Strada – 11. These brands were at the top of their game until a few years ago, so what happened and what can we learn from their difficulties? The 4 C’s have
Without a market, without knowing who you want to serve your coffee to, your Marketing messages will be shots in the dark. Every message about a new coffee arrival, new coffee drinks, new items on your menu… What ever you can think about when promoting your cafe, will be just messages sent out without pointing to a certain receiver. If you don’t know who
A new business model is taking form in small, independent coffee shops: the Pay-What-You-Want model. As reported by The Guardian, Metro Cafe (Santa Monica, California) has adopted this model and some people only pay one dollar for a coffee, when others can pay less or more. Going even further, people could also not pay at all! So, why do some
“It’s complicated!” You looked at the menu, feeling confused. The barista asked, “what can I get you?” And you replied, “what’s a yir-ga-cheffe chemex? The barista used the next 5 mins to explain what chemex, filter coffee, yirgacheffe was and blah blah blah… But deep down in your mind, you were thinking: I just wanted a simple coffee. All of you must have experienced this
Last month, Jennifer Ferreira, a researcher in the Centre for Business in Society at Coventry University and Opinion Leader at CoffeeBI, gave a guest lecture at Leiden University in the Netherlands to talk about the coffee shop industry, recycling and the circular economy. The lecture focused on exploring the implications of the rapid growth of the coffee shop industry for
Are Coffee Shops going to scrap free wifi in order to avoid the use of laptops in their cafes? According to The Guardian, it is what it is happening in different coffee shops all over the world. Dough Lover, Brighton’s coffee shop, has put a clear sign on its door: “This is a laptop free zone”. The reason? Customers seem
The sharing economy is growing rapidly and opening up new possibilities. People no longer need to own a vacation home, car or power drill. They can instead rent the item they need, when they need it, through the Internet. People are also turning to the sharing economy to find new sources of income, working as independent contractors offering city tours