India has largely been a tea-drinking nation since time immemorial. However, coffee has become an increasingly popular drink since the turn of the twentieth century. It is now no longer a typical drink, but a refreshing and voguish beverage. Find out more.
Tag: Marketing
Which Coffee Types Should You Offer As Per Your Customer’s Demand?
Which are the different types of coffee in demand and how can you create your little extra touch in order to acquire competitive advantage in the market?
Future grounds: How coffee grounds can be used in the circular economy
How can coffee grounds be used? 5 ways to engage the coffee industry in the circular economy by thinking about what happens to a key waste product.
5 Reasons why you should invest in barista training
Why should you invest in your barista? 5 reasons why you should invest in barista training according to our Opinion Leader, Vanessa Lee.
5 Ways coffee shops use to engage their clients
Coffee shops use many ways to engage their clients. One of that are loyalty cards distributed by baristas. But what is the destination of those paper cards?
7 Ways for Indie Coffee Shops to Win at Christmas
Christmas and New Year are one of those times when you can really use the season to take more money, but planning is essential. Here you are 7 Advice tips for helppinghelping your coffee business at Christmas.
6 Ways to Build Loyalty and Beat Major Coffee Chains
Coffee is one of the most competitive industries in the country, and with corporate giants seemingly dominating the market. But, there are plenty of ways to get a leg up, and boosting customer loyalty is one of them.
3 Easy Marketing Strategies for Coffee Shops
How much do you think a barista invests in marketing? According to research conducted by Barista Magazine, 70% of bar owners invest less than $100 per month in marketing in the United States and this is likely lower in Europe. The problem is not only the lack of investment but more the lack of ideas and concentration on marketing for
How to Become a Coffee Shop that People Regularly Visit
New research has discovered that people tend to visit a maximum of 25 different places on a regular basis. Once they have found a place they are comfortable with they tend to stick with that place, whether it’s a gym, bar, restaurant or coffee shop. The research followed the movements of over 40,000 people, using their mobile phone data, and
10 Instagram Accounts That are Shaping the Coffee Industry
It is no secret that coffee has grown to become one of the most instagrammed drinks today, and no matter the time of the day, you will find at least one coffeegram on your Instagram feed. The most commonly captured types of coffee are lattes and cappuccinos, but new coffee crazes are constantly evolving, even as you are reading this.